And the "normal" organic results just below.

[sharminakter]

The results of the "local pack" (Google Maps and Business Listings) and the organic results.

Organic results are the “normal” search results, with a blue link, that we are all used to seeing on Google.

A Local Pack is a Google feature that displays top local business listings along with a map.

Like here:

Example of local pack for the query "restaurant near here"
For example, when you search for “nutritionist paris”, Google displays a local pack at the very top of the results.

Local pack for the query "nutritionist in Paris"

Organic results after the local pack for the query "nutritionist paris"
But Google doesn't only show local results for indonesia phone data queries containing a city, a state, or the keyword "near here."

If Google thinks your search is local, it will show local results.

Even if your search is not explicitly local.

For example, if you are in Paris and search for “hair salon”, Google will display a local pack for hair salons in Paris.

Like this:

local pack for hair salons in Paris
How to Do Local SEO
Now it’s time to develop a strategy that will help you improve your local rankings and increase your traffic. The following steps will help you get started.