Example of Google Analytics 4 custom report

[phonenumberlist]

You also need to apply filters to the chosen dimension for specific events. In my case, these are "pageview ", " *scroll50percent30sec ", "signup*" and "activation". As a metric, I chose "Active users".

With this custom report, you will be able to understand how traffic from specific search terms behaves on your website and within your product:

How many users visited the poland whatsapp site for the first time using a particular search term

If they scrolled 50% of the page and stayed for more than 30 seconds

If they signed up for the free trial

If they have activated (tried) the product

This way, you can make better decisions about which Google Ads search terms are most appealing to your audience and which ones are best to pause.

Conclusion
As you can see, Google Analytics 4 offers customization options that are useful for those involved in performance marketing.

In PPC, having custom reports with accurate and consistent data is essential. Whether it’s adding or removing metrics, applying filters, or exploring your data further, GA4’s custom reports improve your ability to dig into all of this information and power your campaigns.