Example of product filter functionality on Google
Posted: Mon Jan 06, 2025 8:06 am
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Product Filter
The Product Filter feature appears at the top of the SERP page on desktop only. It suggests clearer keywords for the search query.
Refine
The Refine feature presents a list of related search queries to help you refine your product search based on categories.
Example of Google Refine feature for keyword Ricotta
Mobiles display up to 36 categories, while computers only display five.
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On mobile, the Refine feature is less product-focused than on desktop, and resembles the Related Keywords feature for non-purchase searches.
Screenshot of the “Refine this search” feature in Google SERPs.
Buying Guide
The Buying Guide is a list of questions about a product's hungary phone data features that are related to the search query. Similar to the Other Questions Asked feature, you can expand each block to learn more about a specific feature of the product.
Example of SERP Buying Guide feature in Google
By default, only four items are displayed; click "More Considerations" to reveal additional questions. On average, seven blocks are displayed on both mobile and desktop.
The average number of questions and the median number of questions coincide (7) on both desktop and mobile.
Related Products
Like Popular Products, Related Products showcases a variety of relevant items from many different stores. Unlike Popular Products, it provides more information about each item and is formatted to encourage comparison shopping.
Computer view:
Product Filter
The Product Filter feature appears at the top of the SERP page on desktop only. It suggests clearer keywords for the search query.
Refine
The Refine feature presents a list of related search queries to help you refine your product search based on categories.
Example of Google Refine feature for keyword Ricotta
Mobiles display up to 36 categories, while computers only display five.
img-semblog
On mobile, the Refine feature is less product-focused than on desktop, and resembles the Related Keywords feature for non-purchase searches.
Screenshot of the “Refine this search” feature in Google SERPs.
Buying Guide
The Buying Guide is a list of questions about a product's hungary phone data features that are related to the search query. Similar to the Other Questions Asked feature, you can expand each block to learn more about a specific feature of the product.
Example of SERP Buying Guide feature in Google
By default, only four items are displayed; click "More Considerations" to reveal additional questions. On average, seven blocks are displayed on both mobile and desktop.
The average number of questions and the median number of questions coincide (7) on both desktop and mobile.
Related Products
Like Popular Products, Related Products showcases a variety of relevant items from many different stores. Unlike Popular Products, it provides more information about each item and is formatted to encourage comparison shopping.
Computer view: