Evaluate your Content Resources

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develop a card in Topic Research
Do you think you can help these Internet users?

Outline your content in Semrush’s SEO Writing Assistant . It will provide you with suggestions on readability, originality, and tone of voice that can make your text more useful.

Do some contents generate more traffic than others?
Are there any pages that are experiencing declines in traffic or other metrics?
Are there any contents that have high traffic volume but low conversion rates?
Are you seeing any general trends like engagement rate issues?
From there, prioritize the issues and content that need your attention in order to draw conclusions.

Here are some examples of data interpretation:

High traffic pages with high bounce rate and low engagement rate
→ This may mean that users are interested in the topic, but the content does not fully answer their questions.

High traffic, low conversion rate (CVR) pages
→ This could mean that your content is not optimized honduras phone phone data for conversions. There may be no call to action (CTA), or the CTA is in the wrong place.

Pages with low traffic but high engagement and/or conversion rates
→ This may mean that the content is not optimized for search. But if you optimize it, you will surely get great results.

Group your content based on the main issues you see. For example, you could create a category for high-traffic content that needs a CTA, or low-traffic content that needs an SEO audit.

Finally, consider the different stages of the content marketing funnel .

For example, your “Awareness” content may naturally attract more traffic but have a lower conversion rate.

Conversely, your “Consideration” content may attract less traffic while generating more leads.

Using the data you collected and your metrics, try to evaluate each piece of content based on your goals.

Then choose one of the following actions: