The practical benefit is that

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If the tone of communication is chosen well, people will share the brand's values, because it will seem familiar and close. Makes team work easier . all members of your team will be in the same context. This makes it much easier to create unified content and allows you to adapt existing materials to the desired communication style.

Main types of tone of voice and examples among uae telegram famous brands Today, there are many classifications of brand communication tone. One of the most popular frameworks is the classification ofNielsen Norman GroupCommunication tones are divided into four groups: formality : friendly versus formal; humor : funny vs. serious; respect : respectful vs. insolent; enthusiasm : inspiring versus realistic.

From words to emotions: what is tone of voice and how to choose the right one for your brand? As you can see, the classification is based on opposites. However, the goal is to find the right balance in each dimension. Excessive playfulness can undermine the brand's authority, and excessive formality will repel potential customers with its "coldness".