Once you've collected your data and put
Posted: Mon Jan 06, 2025 6:23 am
The higher the rate, the more likely it is to show the ad to the audience. It is important not to overpay so that the cost of promotion is adequate to the niche and the budget is not wasted in vain. OneSpot comment: If your ad is not getting views, your niche may have a higher CPM and you need to raise your bid. It is advisable to do this gradually, a few cents at a time - this way it will pass the auction more successfully.
If the indicator is high, but there are still no brazil whatsapp phone number impressions or they are few, it is worth rechecking the targeting settings, creatives. Perhaps the audience is too small or specific. Try expanding the parameters to increase the reach. For example, if you are targeting only users of a specific channel, try setting up ad display on other channels. it together, it's time to start interpreting the numbers. How do you know if the metrics are normal? Often, when evaluating the effectiveness of an advertising campaign, the question arises: "Is this a good indicator or not?" For example, the cost of a subscriber is 50 rubles - is this a lot or a little? These questions cannot be answered unambiguously.
Each business has its own norm. For example, for a meme channel, the subscriber price of 50 rubles may be high, but for a brand selling commercial real estate, 100 rubles will be very cheap. So how do you determine the quality of indicators for your business? Method 1. Look at cases in your niche and compare them with your own indicators. However, it is important to keep in mind that the data will not be accurate in any case. The indicators are influenced by many factors: region, approach to product packaging, content features.
If the indicator is high, but there are still no brazil whatsapp phone number impressions or they are few, it is worth rechecking the targeting settings, creatives. Perhaps the audience is too small or specific. Try expanding the parameters to increase the reach. For example, if you are targeting only users of a specific channel, try setting up ad display on other channels. it together, it's time to start interpreting the numbers. How do you know if the metrics are normal? Often, when evaluating the effectiveness of an advertising campaign, the question arises: "Is this a good indicator or not?" For example, the cost of a subscriber is 50 rubles - is this a lot or a little? These questions cannot be answered unambiguously.
Each business has its own norm. For example, for a meme channel, the subscriber price of 50 rubles may be high, but for a brand selling commercial real estate, 100 rubles will be very cheap. So how do you determine the quality of indicators for your business? Method 1. Look at cases in your niche and compare them with your own indicators. However, it is important to keep in mind that the data will not be accurate in any case. The indicators are influenced by many factors: region, approach to product packaging, content features.