Sales Development Optimization Specialist
Posted: Mon Jan 06, 2025 6:08 am
Exposure number, click volume, total interaction volume, like volume, etc. After the above summary, we have obtained which content of the notes delivered by competitors is better and which notes are of higher quality. Then we can conduct a specific analysis and decomposition of the top one or two hot articles. The decomposition of the information such as the click volume and interaction volume of the hot articles can extract the key information such as the content focus and note format of the relevant experts of the notes, and provide some reference and inspiration for the subsequent creation of hot articles. 2. Content: Note content.
Next is the content of the delivery part. The vietnam whatsapp phone number content of the notes on Xiaohongshu can be divided into sharing, evaluation, production, tutorials, etc. Here we generally choose to use pie charts to clearly show the proportion of each content form. By analyzing the focus of these notes, we can see which forms are more focused on in the notes with better data performance of competitors, and get the content focus of our subsequent note delivery. Note tags and keywords are simply statistically sorted out for the note tags and keywords of competitors. For the tags and keywords with better data of competitors, we can directly combine and quote them in our own brand notes.
Hot/explosive notes analysis After the hot notes are obtained based on the data analysis, we must first conduct a general analysis of the explosive notes of competitors, and conduct a macro-examination of the content direction, notes, tags, etc. of the explosive articles of competitors. Then, we will conduct a simple disassembly of the top explosive articles in a targeted manner to see the content tags of the notes with good data performance, the choice of experts, the form of release, etc. for reference. Analysis of three experts and some competitors’ experts Three dimensions of investigation are provided here. The first is to investigate the level and proportion of experts.
Next is the content of the delivery part. The vietnam whatsapp phone number content of the notes on Xiaohongshu can be divided into sharing, evaluation, production, tutorials, etc. Here we generally choose to use pie charts to clearly show the proportion of each content form. By analyzing the focus of these notes, we can see which forms are more focused on in the notes with better data performance of competitors, and get the content focus of our subsequent note delivery. Note tags and keywords are simply statistically sorted out for the note tags and keywords of competitors. For the tags and keywords with better data of competitors, we can directly combine and quote them in our own brand notes.
Hot/explosive notes analysis After the hot notes are obtained based on the data analysis, we must first conduct a general analysis of the explosive notes of competitors, and conduct a macro-examination of the content direction, notes, tags, etc. of the explosive articles of competitors. Then, we will conduct a simple disassembly of the top explosive articles in a targeted manner to see the content tags of the notes with good data performance, the choice of experts, the form of release, etc. for reference. Analysis of three experts and some competitors’ experts Three dimensions of investigation are provided here. The first is to investigate the level and proportion of experts.