What is Email Testing?
Posted: Mon Jan 06, 2025 5:44 am
But what is it? We’re going to talk about how testing different elements of your email can increase your open rate, click-through rate, and conversions. At its core, email testing is the process of making sure your emails do what you want them to do. Do they look right? Do they sound right? Are people opening them? Are people clicking through links? And is the email getting you those all-important sales? email testing There are a couple of methods of email testing you can employ to answer these questions: General testing General testing goes over your email to look for errors–things like grammar and spelling mistakes, links that lead to nowhere, layouts that look broken on certain devices, and images that don’t display correctly.
You can test an email by putting it through bolivia whatsapp phone number spelling and grammar checks, sending it to yourself and a handful of colleagues, and using software that tests emails—if you’re familiar with automation testing from Global App Testing or other companies, it’s sort of like that but for emails. A/B testing There is a lot of data out there to help you craft a successful email campaign, but nothing is as effective as gathering your own. A/B testing includes sending your email out to a small sample group before committing to a larger campaign. A/B testing allows you to trial new features to see how effective they are.
It works like this: Choose a metric to measure, such as open rate, click-through rate, or unsubscribe rate. Choose an aspect of your email you’d like to test, such as the sender name, the subject line, the CTA, etc. As an example, let’s say you want to measure the effect of your subject line on open rates. Choose a small sample group of your recipients and split them into two or more groups–A, B, and so on. Create multiple versions of your email and in each one, change the aspect you’re testing. For this example, you can create different variants of the subject line for each email.
You can test an email by putting it through bolivia whatsapp phone number spelling and grammar checks, sending it to yourself and a handful of colleagues, and using software that tests emails—if you’re familiar with automation testing from Global App Testing or other companies, it’s sort of like that but for emails. A/B testing There is a lot of data out there to help you craft a successful email campaign, but nothing is as effective as gathering your own. A/B testing includes sending your email out to a small sample group before committing to a larger campaign. A/B testing allows you to trial new features to see how effective they are.
It works like this: Choose a metric to measure, such as open rate, click-through rate, or unsubscribe rate. Choose an aspect of your email you’d like to test, such as the sender name, the subject line, the CTA, etc. As an example, let’s say you want to measure the effect of your subject line on open rates. Choose a small sample group of your recipients and split them into two or more groups–A, B, and so on. Create multiple versions of your email and in each one, change the aspect you’re testing. For this example, you can create different variants of the subject line for each email.