Since the recipient never existed
Posted: Mon Jan 06, 2025 5:42 am
How they work: When users accidentally enter incorrect email addresses, these typos are often caught in spam traps., any email sent to these addresses signals poor list hygiene. Spam traps are more common than you might think and can seriously hurt deliverability. Getting caught by either type can damage your sender's reputation and get your emails routed to spam or even blocked entirely. Why Should You Care About Spam Traps? Every spam trap hit is a red flag.
The more flags, the lower your deliverability, leading belarus whatsapp phone number to emails landing in spam or getting blocked entirely. Here’s how spam traps impact your email marketing: Decreased Deliverability: Hitting a spam trap tells ISPs that your list hygiene is poor. This can lower your deliverability rate by up to %, reducing the chances of your emails landing in the inbox of genuine subscribers. Risk of Blacklisting: Multiple hits can lead to IP blacklisting, severely impacting your ability to send emails. ISPs like Google and Microsoft use blacklists to filter out spammers, making it difficult for flagged IPs to regain trust Lower Open and Click Rates: When emails are flagged by spam filters, they don’t reach their intended recipients, lowering engagement metrics and hurting campaign effectiveness.
These were once valid emails but were abandoned and reactivated as traps after a period of dormancy. ISPs and anti-spam organizations repurpose these addresses to catch senders who need to keep their lists clean. How they work: Over time, legitimate email addresses may be abandoned by their users. After a certain period of inactivity, these addresses are turned into spam traps. Emails sent to these addresses indicate that the sender is not properly maintaining their email list by removing inactive addresses. Typo Spam Traps: These are email addresses created from common misspellings or typographical errors in domain names.
The more flags, the lower your deliverability, leading belarus whatsapp phone number to emails landing in spam or getting blocked entirely. Here’s how spam traps impact your email marketing: Decreased Deliverability: Hitting a spam trap tells ISPs that your list hygiene is poor. This can lower your deliverability rate by up to %, reducing the chances of your emails landing in the inbox of genuine subscribers. Risk of Blacklisting: Multiple hits can lead to IP blacklisting, severely impacting your ability to send emails. ISPs like Google and Microsoft use blacklists to filter out spammers, making it difficult for flagged IPs to regain trust Lower Open and Click Rates: When emails are flagged by spam filters, they don’t reach their intended recipients, lowering engagement metrics and hurting campaign effectiveness.
These were once valid emails but were abandoned and reactivated as traps after a period of dormancy. ISPs and anti-spam organizations repurpose these addresses to catch senders who need to keep their lists clean. How they work: Over time, legitimate email addresses may be abandoned by their users. After a certain period of inactivity, these addresses are turned into spam traps. Emails sent to these addresses indicate that the sender is not properly maintaining their email list by removing inactive addresses. Typo Spam Traps: These are email addresses created from common misspellings or typographical errors in domain names.