How to continue generating leads while on vacation?
Posted: Sat Dec 21, 2024 4:16 am
Here comes summer, here comes summer, here comes summer, here comes summer" sang the Négresses Vertes in 1988. Like us, you yearn for a few well-deserved days of rest and " the happiness refreshed by a cocktail" as the song says . Yes, but there you go, while your salespeople and you are lounging on the beaches of the Isle of Beauty, or sipping a mojito on a terrace in a peaceful village on the Roussillon coast (see cover photo), business is running at a slow pace, or not at all . Worse, when the school year starts again, you will have to resume prospecting and reactivate the contacts who kindly turned you down: "call us back in September" they said. However, you know very well that at best this means signing in November and therefore not achieving your objectives , or starting all over again or worse, having the deal stolen from you by your competitors.
To continue to develop your turnover , without being in the america cell phone number list field or in the office or in an unlikely place by video, we give you in this article the best practices that we have been using for ourselves and for our customers for several years and which generate prospects during your vacation.
Of course, this requires method and tools, but once you have mastered them, you can easily include them in your essential acquisition levers :
Prospecting during the holidays by scheduling what can be scheduled
1.1. Your content publications:
By producing articles on your blog* in advance , you will be able to schedule the publication date of the article and thus continue to interest your personas with content dealing with their problems, which your company can obviously resolve.
If you don't have time to produce new ones, look at your old articles that were popular with your readers and update them (Editor's note: For the record, this article is an example) .
To do this, you can apply the good old Pareto rule known as 20/80.
For example :
- the 20% of articles that make up 80% of your website's audience, across all channels
- the 20% of articles that make up 80% of your site's SEO traffic
- the 20% of pages that most convert your audience into leads (submissions via your forms)
- the 20% of pages that make 80% of new contacts
This good practice also allows you to resubmit your post to search engines. SEO will be mechanically improved.
* we are talking about real articles written by humans, those that interest your target personas. But you can also get assistance from AI, not always relevant, at least for paragraph ideas.
1.2. Your Emails:
By analyzing some simple data such as the history of opened, read and clicked emails, you can choose to schedule an emailing by always offering content to read or download. This is possible thanks to marketing automation.
And remember, the right email at the right time to the right person allows you to stay in touch with your prospects and customers (see point No. 3).
It's time to share your latest guide on modern sales prospecting or the sales techniques your salespeople need to master .
Or even to look at the joys of loyalty.
To continue to develop your turnover , without being in the america cell phone number list field or in the office or in an unlikely place by video, we give you in this article the best practices that we have been using for ourselves and for our customers for several years and which generate prospects during your vacation.
Of course, this requires method and tools, but once you have mastered them, you can easily include them in your essential acquisition levers :
Prospecting during the holidays by scheduling what can be scheduled
1.1. Your content publications:
By producing articles on your blog* in advance , you will be able to schedule the publication date of the article and thus continue to interest your personas with content dealing with their problems, which your company can obviously resolve.
If you don't have time to produce new ones, look at your old articles that were popular with your readers and update them (Editor's note: For the record, this article is an example) .
To do this, you can apply the good old Pareto rule known as 20/80.
For example :
- the 20% of articles that make up 80% of your website's audience, across all channels
- the 20% of articles that make up 80% of your site's SEO traffic
- the 20% of pages that most convert your audience into leads (submissions via your forms)
- the 20% of pages that make 80% of new contacts
This good practice also allows you to resubmit your post to search engines. SEO will be mechanically improved.
* we are talking about real articles written by humans, those that interest your target personas. But you can also get assistance from AI, not always relevant, at least for paragraph ideas.
1.2. Your Emails:
By analyzing some simple data such as the history of opened, read and clicked emails, you can choose to schedule an emailing by always offering content to read or download. This is possible thanks to marketing automation.
And remember, the right email at the right time to the right person allows you to stay in touch with your prospects and customers (see point No. 3).
It's time to share your latest guide on modern sales prospecting or the sales techniques your salespeople need to master .
Or even to look at the joys of loyalty.