For many years, the techie scene seemed to be completely untouchable. Extraordinarily rich in revenue, this industry has become accustomed to turning everything it touched into gold over the last decade. However, in 2022, tech companies have suddenly run out of “baraka” and their once-full coffers are no longer receiving as much money as they once did.
2022 has been a year of cutbacks for technology companies , which have had to tighten their belts to survive the "harsh winter" that is already on the horizon.
The last twelve months have hit the entire "techie" industry in general with extraordinary harshness, but these are the most resounding failures in this sector :
The soap opera starring Elon Musk and Twitter began in early April, when the lithuania number data South African acquired a 9.2% stake in the social network and became the company's largest shareholder.
However, Elon Musk was not content with the role of mere Twitter shareholder and shortly after announced his intention to buy the social network with the little bird for 44 billion dollars.
In July, however, Elon Musk changed his mind and withdrew his offer to acquire Twitter. Three months later, and given that he was likely to be defeated in court by the social network with the blue bird, the tycoon backed down again and agreed to buy Twitter for the price initially agreed .
Elon Musk's first decision as Twitter's new chief executive was to oust the entire former management team of the social network. And shortly after, he fired about half of Twitter's staff.
Perhaps the most controversial measure announced by Musk in his short but turbulent tenure at the head of the social network was the introduction of verified paid accounts on Twitter.
He's been at the helm of Twitter for just two months, but in that short period of time Elon Musk has scared away major advertisers like Volkswagen, General Motors and L'Oréal (who are concerned about the social network's new, lax content moderation policy).
Faced with the flight of advertisers , Elon Musk was not deterred and publicly threatened brands that had stopped advertising on Twitter.
Musk, despite defining himself as a "freedom of speech absolutist," was recently in the news for suspending the Twitter accounts of several journalists who had been critical of him.
Under fire from criticism, the Tesla CEO recently decided to publish a poll on Twitter in which he asked users if he should resign as CEO of the social network. In the poll in question, the majority of participants decided that Musk should indeed resign .
Musk has not yet resigned, because, as he has said publicly on Twitter, he first needs to find a "fool" to take over the role of CEO . And the search for that "fool" does not promise to be easy by any means.