Low traffic or low converting content
Posted: Mon Jan 06, 2025 5:34 am
Keep
If your content is performing well and remains relevant, you probably don't need to update it (yet).
Examples: Evergreen content, editorial content, success stories, FAQs, general information about your business.
Reuse
If you find that some of your pages are performing very well, you can reuse and recycle them.
Example: A blog post is performing well, generating traffic and converting visitors. In this case, you can use it to create lead generation content (e.g. a template) and use paid channels to attract even more leads.
To update
Site audit can help you find web pages that are not performing.
Look at this content and think about how you can make it more effective.
You may also find content that contains outdated information that needs to be changed.
Examples:
Blog posts containing outdated statistics
Important articles containing outdated information
DELETE
If you are unable to improve a piece of content, it may be best to remove it from your website.
Remember that maintaining low-quality content tends to hurt your overall organic performance.
Therefore, if you are sure that you will not use the page, it is best to delete it.
Examples: Content related to a particular event or vietnam phone data activity, information about out-of-stock products, duplicate content, and content related to old campaigns.
Now add a new “Status” column to your content audit spreadsheet to document what you keep, reuse, update, and delete.
A free 7-day plan is available, but you will need to enter your credit card information.
After the free plan expires, it will cost you $35 per month to manage up to two brands and produce 200 posts per month. This should be more than enough for a small to medium-sized business, especially if you use the same content across all of your social media channels.
Benefits
Produces a range of different posts, such as text, memes, and carousels
Incorporates your brand image
Many customization options
Disadvantages
If your content is performing well and remains relevant, you probably don't need to update it (yet).
Examples: Evergreen content, editorial content, success stories, FAQs, general information about your business.
Reuse
If you find that some of your pages are performing very well, you can reuse and recycle them.
Example: A blog post is performing well, generating traffic and converting visitors. In this case, you can use it to create lead generation content (e.g. a template) and use paid channels to attract even more leads.
To update
Site audit can help you find web pages that are not performing.
Look at this content and think about how you can make it more effective.
You may also find content that contains outdated information that needs to be changed.
Examples:
Blog posts containing outdated statistics
Important articles containing outdated information
DELETE
If you are unable to improve a piece of content, it may be best to remove it from your website.
Remember that maintaining low-quality content tends to hurt your overall organic performance.
Therefore, if you are sure that you will not use the page, it is best to delete it.
Examples: Content related to a particular event or vietnam phone data activity, information about out-of-stock products, duplicate content, and content related to old campaigns.
Now add a new “Status” column to your content audit spreadsheet to document what you keep, reuse, update, and delete.
A free 7-day plan is available, but you will need to enter your credit card information.
After the free plan expires, it will cost you $35 per month to manage up to two brands and produce 200 posts per month. This should be more than enough for a small to medium-sized business, especially if you use the same content across all of your social media channels.
Benefits
Produces a range of different posts, such as text, memes, and carousels
Incorporates your brand image
Many customization options
Disadvantages