Example of a spreadsheet with the addition of the "Status" column
Step 4: Develop an Action Plan
After evaluating your content, develop a plan to improve performance.
Your action plan should be based on your goals and the conclusions you have drawn from your analysis.
Prioritize your Actions
Before developing an action plan for each URL, refer to the goals defined in Step 1.
Every investment in your content plan should align with a business goal.
For example, if the goal of your audit is to drive more ROI from content, you should focus on improving conversion rates on your pages.
Then, prioritize your actions based on the feasibility of your business goals and the effort required.
For example, if your goal is to improve SEO results, you might try:
Creating links between your content: this peru phone data requires very little work and usually gives good results.
Creating an ebook: It takes a lot of work and may (or may not) yield bad results
Add a “Priority” column to your spreadsheet after you have assessed the resources needed against the expected results.
Example of a spreadsheet with the addition of a priority column.
Once you have sorted your priority list, create an action plan for each content.
You can add a new column to specify the action you will take for each item.
Add action in spreadsheet: new column
If you're looking to quickly find ideas to improve the SEO of your content, use the On Page SEO Checker tool .
Create an Action Plan for Each
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