1# Myth of robust technologies
There is a tendency to think that it is easier to do SEO with less robust technologies, because there is often an antagonism between the idea of doing marketing and more solid technologies. This is a myth that needs to be broken, because more robust platforms can provide less dependence for development teams in positioning strategies, can offer responsiveness in techniques linked to on-page and technical SEO and, ultimately , end up providing greater flexibility when it comes to expanding OOTB capabilities or new developments. Examples implemented by companies such as Iberdrola confirm the great benefits of using robust technologies.
2# Myth of large implementations
The interaction between digital marketing departments and implementation teams in large online projects can generate certain frictions. These tensions can arise mainly when SEO-related requests are made that require significant time investments by IT teams. Breaking this myth is as simple, according to experts, as understanding that integrators are the facilitators and that, with a good knowledge of the platform being used and the availability of good documentation on SEO possibilities, unnecessary developments can be avoided.
To break this myth, it is therefore important to have a team specialized in organic positioning that has experience and knowledge in these technologies and also a technological platform that provides resources and support for the appropriate developments.
Historically, there has been a certain lack of rigor in a company's SEO norway number data approach, with it being common to establish SEO objectives that were not aligned with implementation objectives and sometimes were not taken into account at the start of the project or aligned with IT teams.
The involvement of the SEO team in a web project is not only focused on the optimization of meta tags or content, but goes much further. We can say that the work of the SEO team prior to development (keyword research, competition research, knowledge of the market and the project) is essential, as it provides the development team with the basis for a project that is optimized in terms of basic SEO guidelines and scalable in terms of business needs.
To eradicate this myth and put SEO in the position it deserves, experts say it is necessary to include Digital Marketing teams from the beginning in the definition of projects, establish clear objectives and well-defined KPIs.
4# SEO Myth is only for B2C
Experts insist that B2B companies do not worry about SEO because they do not need it to reach their potential customers, and that it is B2C companies that must make greater efforts and investments in this area. But nothing could be further from the truth. Today, any company must worry about having a good position on Google so that its potential customers, regardless of whether they are companies or individuals, can easily find them when they search for products or services that these companies offer. However, the way in which SEO should be approached in B2B is different from how it is done in the B2C world and this is simply because the target audience is different and the way to reach them is also different.