While you're working at the account level, here are three general Google Ads tips to keep in mind:
Switch to Expert Mode (as opposed to Smart Mode): If you create a brand new account, Google will automatically switch you to Smart Mode by default. Your first step should be to click the "Switch to Expert Mode" button at the bottom of the screen so you can manually control how your account is set up.
how to run google ads - switching to expert overseas chinese database mode in this example here will give you more manual capabilities
Conduct regular audits : As with everything in small business marketing , you need to regularly check how well your Google Ads are performing. If you regularly audit your Google Ads account, you'll be able to spot areas for optimization before they become headaches.
Be wary of auto-apply recommendations: Google Ads advice is like advice from strangers — take it with a grain of salt. Google Ads' auto-apply and other optimization recommendations can be helpful when you're short on ideas, but ultimately, you know what's best for your account.