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Posted: Sat Jan 04, 2025 4:54 am
These sentiments reinforce the fact that your first-party data will continue to be important as fewer potential customers are likely to opt for third-party tracking. Now that we know what it replaces, the update also raises questions about what to expect. One of the main reasons is to provide more third-party tracking. Privacy sandbox updates. Privacy sandbox updates. Google Universal Analytics. Mention sources. Advertisers see this as another turning point as Google's platform will have to strengthen its privacy sandbox to provide more first-party data. Strategy is indeed valuable. Google Privacy Sandbox Announcement - The Bottom Line. Screenshot of the message. source. The conspiracy surrounding Google’s privacy sandbox is thickening.
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