Think&Sell: ideas for selling better
Posted: Wed Jan 01, 2025 4:51 am
THINK&SELL is a column that will appear every Friday Phone number library at the end of the day, in which we analyze an article or a work by an intellectual authority on Sales and/or marketing. We will favor works that have been the subject of reasoned research. This research is on business development, Sales and marketing in the era of Sales 2.0.
At FORCE PLUS, we are indeed convinced that Sales is a process. This is why we have been developing our Sales Method since 1983. But if Sales is a process, it is a process managed by humans for humans. Integrating the human dimension of Sales to ensure successful business development is therefore essential. Finally, another conviction, digital is profoundly transforming the way we sell. There is a proliferation of new tools and new Sales and marketing channels. Digital gives sales and marketing departments the opportunity to be more efficient, but it also greatly complicates their tasks.
It seemed appropriate to us to share with you the state of the art of research on Sales and Marketing. Hence the idea of THINK&SELL , a critical and commented review of books and articles written by opinion leaders or researchers. Their ideas, based on facts and in-depth reflections, aim to help you distinguish between fads; resounding blogs without real foundations and the reality of observations.
Ideas for selling better” and which will therefore be in two parts.
In the first, its structure, its subject and the different conclusions it reaches, or the ideas it conveys.
In the second, an expert analysis of how these ideas can be adapted to the French market and our opinion on upcoming trends.
These articles and ideas are not just those of FORCE PLUS. They are those of all those who, like FORCE PLUS, share the same conviction. This idea that we can always improve our marketing and sales processes, and ultimately our business development.
At FORCE PLUS, we are indeed convinced that Sales is a process. This is why we have been developing our Sales Method since 1983. But if Sales is a process, it is a process managed by humans for humans. Integrating the human dimension of Sales to ensure successful business development is therefore essential. Finally, another conviction, digital is profoundly transforming the way we sell. There is a proliferation of new tools and new Sales and marketing channels. Digital gives sales and marketing departments the opportunity to be more efficient, but it also greatly complicates their tasks.
It seemed appropriate to us to share with you the state of the art of research on Sales and Marketing. Hence the idea of THINK&SELL , a critical and commented review of books and articles written by opinion leaders or researchers. Their ideas, based on facts and in-depth reflections, aim to help you distinguish between fads; resounding blogs without real foundations and the reality of observations.
Ideas for selling better” and which will therefore be in two parts.
In the first, its structure, its subject and the different conclusions it reaches, or the ideas it conveys.
In the second, an expert analysis of how these ideas can be adapted to the French market and our opinion on upcoming trends.
These articles and ideas are not just those of FORCE PLUS. They are those of all those who, like FORCE PLUS, share the same conviction. This idea that we can always improve our marketing and sales processes, and ultimately our business development.