SMS vs. WhatsApp Marketing: What Are They and Which is Better?
Posted: Sat Dec 28, 2024 6:47 am
At a time when new technologies are all the rage, we can distinguish very effective communication channels in the context of customer communication, including marketing done through WhatsApp and that carried out through sending SMS.
If we have to go back in history, we will say that since the appearance and popularization of telephones, SMS marketing was the one used by a lot of companies but with the evolution of these same technologies, this already tends to die out to give way to types of marketing that are more current. This is the reason why many companies currently have turned to WhatsApp because it is one of the most popular communication channels of the moment. However, which is the most effective channel between the two.
In this article, we will try to show you the main stockholder database differences that exist between these two types of communication channels and how you can take advantage of them.
What is SMS Marketing?
Have you ever received promotional messages from companies on your mobile?
A company you have interacted with, a store you have visited or even restaurants. This is called SMS marketing. This is the way companies reach customers and it has already proven itself. However, it does not only have advantages. On the one hand, because SMS can seem impersonal, not personalized and customers can quickly find themselves inundated with unwanted messages. On the other hand, because in SMS we only have a limited number of characters, so not much room for very long content.
What is WhatsApp Marketing?
This is the new way that companies use to contact their customers. Through this practice, companies redirect the Traffic obtained on other platforms to WhatsApp . Once on WhatsApp they have the opportunity to speak with agents to expose their problems, make purchases, etc.
If we have to go back in history, we will say that since the appearance and popularization of telephones, SMS marketing was the one used by a lot of companies but with the evolution of these same technologies, this already tends to die out to give way to types of marketing that are more current. This is the reason why many companies currently have turned to WhatsApp because it is one of the most popular communication channels of the moment. However, which is the most effective channel between the two.
In this article, we will try to show you the main stockholder database differences that exist between these two types of communication channels and how you can take advantage of them.
What is SMS Marketing?
Have you ever received promotional messages from companies on your mobile?
A company you have interacted with, a store you have visited or even restaurants. This is called SMS marketing. This is the way companies reach customers and it has already proven itself. However, it does not only have advantages. On the one hand, because SMS can seem impersonal, not personalized and customers can quickly find themselves inundated with unwanted messages. On the other hand, because in SMS we only have a limited number of characters, so not much room for very long content.
What is WhatsApp Marketing?
This is the new way that companies use to contact their customers. Through this practice, companies redirect the Traffic obtained on other platforms to WhatsApp . Once on WhatsApp they have the opportunity to speak with agents to expose their problems, make purchases, etc.