Google is always looking to facilitate user actions and benefit brands and companies that have a digital presence. From Posicionamiento Web Salamanca we invite you to learn about Google Shopping Graph . This is one of the latest updates to improve the consumer experience.
Advantages and disadvantages of Google Shopping
Google Shopping is a service that allows you to see the products and features of these that stores have decided to display through this medium. It has functions that provide your company with great benefits and some not so positive aspects that you should consider before starting to use it.
Advantages
Increase your visibility: Products that are on Google Shopping are displayed in Google search results, so a large number of people will be able to see them. This in turn helps improve your web positioning .
It generates more confidence in users: Since each product in Google Shopping has its respective photographs and information, the customer knows if it is what they are looking for. In addition, the fact that a company displays its merchandise in this service makes them appear more professional and trustworthy than others.
Disadvantages
One of the main disadvantages of Google Shopping is that you chile telegram phone numbers competing with e-commerce sites or large, well-known and well-reaching companies. This means that many consumers prefer to buy their products from them rather than from smaller or retail companies.
Another aspect that you should consider is that in order to publish your products on Google Shopping, one of the requirements is that you prove that the website on which you sell is yours and must have an SSL certificate. These are elements that not just anyone has.
What is Google Shopping Graph?
It is a shopping graph that takes and gathers information related to important product data. Such as websites, prices, videos, reviews, and others. Much of the information is provided directly by the respective brands or retailers.
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We can also define Google Shopping Graph as a database or set of data about products and merchants.
This feature is part of Google Shopping, which is a tool that works in real time. Therefore, the information is updated periodically.
The graph is responsible for relating and comparing information between brands and entities automatically. This is a good use of artificial intelligence in marketing . It shows users, in the form of a list, product options that fit the search term and intention.
How does Google Shopping Graph work?
The main objective of Google Shopping Graph is to enhance the user experience when shopping. That is, to impact consumers who are actively or constantly searching for a specific product they want to buy. It achieves this by showing them a list where they can see the most relevant products with their respective characteristics while they search to make their purchases.