QR codes made a big comeback with the COVID-19 pandemic, so believe it or not, they will continue to be relevant in marketing strategies. In today's post we will explain how to use QR codes in marketing in 2022. This way you can make the most of them.
What are QR codes and how do they work?
They are 2D matrix barcodes, QR stands for “ quick response ” in English, in Spanish “respuesta rápido”. In other words, they are quick response codes; they are similar to standard barcodes, but they can contain much more information.
They were created in Japan in 1994 in order to track vehicles in the automotive industry.
You can view QR codes as a link printed on paper , which can chile telegram data the physical world with the online world.
QR codes work by scanning the code with a mobile device equipped with a camera and a QR reader app. If your mobile phone does not have them by default, you can download them for free from any app store.
Once the QR code is scanned, the mobile decodes it within 2-3 seconds. It translates it into actionable information, such as a text message or a web page. If it is the latter, the URL opens in the browser to display a mobile landing page.
How to use QR codes in marketing in 2022?
As we mentioned at the beginning, the pandemic brought QR codes back to life, they are used as part of vaccination cards, to view restaurant menus, contactless payments, check-ins, and more.
In general, QR codes can be used for marketing and promotions, they can be integrated into printed materials such as posters, business cards, brochures, signs and more.
A study by Juniper Research indicates that by 2025, payment QR codes will exceed 2.2 billion, compared to 1.5 billion in 2020. In addition, they estimate that 5.3 billion QR codes will be redeemed on smartphones in 2022.
Post: How artificial intelligence helps digital marketing
Some options for using QR codes for your business are:
Share your restaurant's digital menu.
Direct your clients to your CV, LinkedIn profile or website.
Use a QR code on a poster, business card, or postcard that indicates a discount.
Give your customers details of a promotion.
Direct users to download your app.
Take them to a page with more information than you could show in an ad.
Shows an explanatory video.
Make the QR code send a tweet.
For people to sign up for a webinar.
Send text message, email or call by phone.
Displays a location from Google Maps or Waze.
Displays a social media profile.
Create YouTube QR codes to increase engagement in video marketing campaigns.
Add an event to your calendar as a reminder.
Payments by QR codes.
We detail how to carry out some marketing actions with QR codes:
Take your customers to a landing page or website
By scanning QR codes, people can be taken to a registration page or a landing page. You save people the process of having to go into the browser, type in the URL, and then go to the page they are looking for.
In this case, dynamic QR codes can be used, which allow people to scan the same QR code and be taken to different campaigns. This is done based on certain variables such as location, day or time.
Have your phone number dialed
This is very useful at conferences, trade shows, in general, where there is a very wide audience to interact with. If you use QR codes at your station or in the presentation, interested people can scan it and receive details of your business, such as a contact number.
You can even set the QR code to dial the number directly.