Google tells us that the user experience should be our priority and it should
Posted: Sat Dec 28, 2024 5:50 am
Trust is broken and you may never get the chance to get that trust back. A user-friendly site supports the feeling of trust. The Web Copy – the 3rd and Most Important Step in Creating Trust I have written several times about selling through a computer screen. It really isn’t that easy. Web copy needs to be user-friendly as well. I see a lot of “optimized” sites that use headlines with keywords…that is great, but does it help a visitor scan a page and determine if what they are looking for is on that page?
I scan headlines and anyone that knows anyt telemarketing leads, qatar telephone number data hing about writing knows that headlines can sell or destroy. Web copy should: Help visitors easily learn about products and/or services Sell the company as the only choice, not in a narcissistic way, but in a subtle “we are the best and here is why” way. It is a web site’s job to convince the user that the company is not only the best in their field, but trustworthy. Educate- the copy needs to educate the user.
You never know if someone coming to your site is completely ignorant or an expert, so cover the entire spectrum. Have informative headlines that break down the copy and allow people to scan. It is a good copywriting method and an effective SEO tool. Give the User Something – a Helpful Step in Creating Trust (but not all clients will take the time) Those of us in Internet marketing understand how useful and effective blogging is.
I scan headlines and anyone that knows anyt telemarketing leads, qatar telephone number data hing about writing knows that headlines can sell or destroy. Web copy should: Help visitors easily learn about products and/or services Sell the company as the only choice, not in a narcissistic way, but in a subtle “we are the best and here is why” way. It is a web site’s job to convince the user that the company is not only the best in their field, but trustworthy. Educate- the copy needs to educate the user.
You never know if someone coming to your site is completely ignorant or an expert, so cover the entire spectrum. Have informative headlines that break down the copy and allow people to scan. It is a good copywriting method and an effective SEO tool. Give the User Something – a Helpful Step in Creating Trust (but not all clients will take the time) Those of us in Internet marketing understand how useful and effective blogging is.