What to do then?
Posted: Sat Dec 28, 2024 4:46 am
In their interests, those who follow them and the entire world.
Lest We Forget: Trivago’s Plan to Keep Attention on Its Brand
Hostels, hotels, Bed & Breakfasts…
Since the start of the pandemic, Trivago has lost virtually all its products to sell.
Entering an indefinite period of business closure, however, did not seem like the right choice.
Unless it harms both your employees and your brand’s position on the market.
The new tourism marketing: how to sell trips belgium telegram mobile phone number list after the pandemic (the strategies of the Big) 4
The first thought was to regularly publish news about how the way of staying in a tourist facility would change.
In practice, this new project immediately transformed into an editorial plan made up of forecasts, advice and directives for owners of facilities and tourists.
From how to make facilities health-proof to how to look after children in the safest way possible, to ways to adapt your communication to new needs…
These are all examples of topics that have kept the brand engaged for months and months.
As much as was necessary to resist the pressure of an upside-down world that provided very few certainties.
Yet effective.
But let's take a step forward and get to today...
New interests, new market: this is what matters today for tourists
What is a user looking for in a post-pandemic tourism brand? Have needs changed? What has remained the same?
To answer these questions, analysts and research institutions are gathering as much information as possible by following the online tracks left by tourists since the borders opened.
Lest We Forget: Trivago’s Plan to Keep Attention on Its Brand
Hostels, hotels, Bed & Breakfasts…
Since the start of the pandemic, Trivago has lost virtually all its products to sell.
Entering an indefinite period of business closure, however, did not seem like the right choice.
Unless it harms both your employees and your brand’s position on the market.
The new tourism marketing: how to sell trips belgium telegram mobile phone number list after the pandemic (the strategies of the Big) 4
The first thought was to regularly publish news about how the way of staying in a tourist facility would change.
In practice, this new project immediately transformed into an editorial plan made up of forecasts, advice and directives for owners of facilities and tourists.
From how to make facilities health-proof to how to look after children in the safest way possible, to ways to adapt your communication to new needs…
These are all examples of topics that have kept the brand engaged for months and months.
As much as was necessary to resist the pressure of an upside-down world that provided very few certainties.
Yet effective.
But let's take a step forward and get to today...
New interests, new market: this is what matters today for tourists
What is a user looking for in a post-pandemic tourism brand? Have needs changed? What has remained the same?
To answer these questions, analysts and research institutions are gathering as much information as possible by following the online tracks left by tourists since the borders opened.