One of the main objectives of digital marketing is to convert your occasional visitors into regular customers, or rather into prospects. To achieve this, it is clear that it is necessary to configure the content strategy according to said objective. Within it, elements of writing , our best ally to convince remotely.
By the way, pressing the page They are not an option, but a very important element to get leads on our platform. Now imagine combining them with a persuasive, subtle and well-structured text.
At The Cloud Group, we are aware of the impact of this mix, which has, in fact, served the market leaders even for other geniuses to apply to their courses. This time, we have created an article with three office 365 database simple but valuable writing tips that will allow you to make the most of it.
Research the market and craft an impressive headline
By now, we know all too well the impact a good headline can have. Even today, immersed in the world of digital marketing, we have found ourselves reading articles with terrible information simply because the headlines managed to capture our attention.
This strange curiosity is something we must take advantage of, only in our case we don't just want to increase visits; we want those who fit our target audience to move in with us. More than selling, we want to establish a relationship . If so, follow the golden rule: treat them well.
copywriting
And, contrary to what many people think, being kind to others is not about throwing nice gestures left and right. It is better to know them, identify their weaknesses or needs and try to help them. How you plan to do this will be indicated in the text of the squeeze pages, but the title should address this problem and/or guarantee a solution.
Include a call to action
After you’ve hooked your audience with your product or service proposition, many will be wondering what the steps are to get it or pay for it. Generally, you shouldn’t delay providing this information because you might distract their attention from your target audience: their emails.
So, once they are immersed in the potential of your product, you need to throw in a wild call to action that allows them to get immediate answers. We are referring to that famous box with big letters and a link that directs us to what we want to know. Its location varies, of course, but a good copywriting tip is to place it after you submit your proposal.