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You Can Follow Him On Twitter @robert_rose.explore Cmi Brandscontent Marketing Worldmarketing Analytics & Data Sciencecontent Marketing Universitycontent Marketing Awardschief Content Officerwork With Usadvertise/sponsorrequest Consulting Servicessubmit An Articleshare/republishpost A Job/find A Joblearn About Cmiour Storyour Teamwhat Is Content Marketing?contact Usjoin The Communitylinkedininstagramfacebookyoutubeslackiklldmikwhoissourcerankkpinsummary Reportdiagnosisdensityn/ainstagramfacebookyoutubecontent Marketing Certification | Get The Building Blocks For Your Strategylearn Moreskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationeventshow To Stop Creating Content That Disappoints Your Audienceby Gina Balarin| Published: October , | Content Creationi Felt Cheated.

Disappointed. Even A Bit Angry.it Had Promised To Be A bahrain whatsapp fan Good Read. Everything From The Email To The Was Consistent – It Hinted At Content Full Of Valuable Insights And Data That Would Make Me Think.i Handed Over My Information To Download The Content With High Expectations – Expectations That Their Marketing Had Set – And I Trusted The Source, So I Kept Reading, Waiting To Get To An Insight.

It Never Came.finally, I Realized That The Company Never Thought About Me – Its Reader – When It Crafted The Content. Its Only Goal Was To Attract Contact Information For Lead Generation. Now, I Don’t Trust That Brand Or Its Content, And I May Never Trust Them Again.why Are Brands Producing Content That Lets Their Readers Down?why Are Brands Producing #content That Lets Their Readers Down? @gbalarin #writingtipsshare On Xdon’t Get Me Wrong, Good, Even Great Content Exists.