Tell a Good Story How to Write an Article?
Posted: Thu Dec 26, 2024 9:28 am
People love stories. It's one of the basic truths of humanity, stories were a way to impart knowledge while also serving as entertainment. One of the best ways to draw a reader into your article is to introduce them to a well-crafted story. Capture their attention with a coherent story. They are also a brilliant way to illustrate your point.
They don't have to be flashy to be effective. Tell me in your article about a specific tool you recommend using, and then tell me a story about how you used it and what you got out of it. Short, simple, and to the point.
Follow the reader's intention
An important but often overlooked point is understanding the paths our readers take. Depending on the marketing channel through which they reach us, the content should be appropriately modified. In addition to the type of channel, it is important to match the point at which our user encounters our content on their path. The topic of " User Journey " has been known for years and is still relevant.
What I would like to draw attention to is to be aware of what place or places a given article serves. Grouping content can start by assigning it to a place in the Awareness, Interest, Consideration and Purchase funnels. Content is the customer's touchpoint at the stage of building awareness, selling or maintaining a relationship. Considering the article topic from the perspective of the customer's path and micro sales funnels, content can be located at each of the stages.
The channels from which they reach us can also tell us bangladesh whatsapp data what stage users are at. Search is one of the most important channels that affect the two middle stages of Interest and Consideration. Therefore, when building content, it is worth preparing it so that potential needs are met and help the customer move to the lower stage of Purchase.
If, before you start working on specific content, you recognize what the reader's intentions may be, at what stage of the funnel they are and from what channels they will come to you, you have collected the information necessary from a marketing point of view.
Article Titles Are the Key to Success
Below I have collected some practical tips to help you write catchy titles. 80% of readers pay attention only to the title. If they do not find what they are looking for there, they will scan further.
Direct Headers
Direct headlines make a direct sales pitch without any extra wordplay. “ PlayStation – 30 percent off” is a headline that is a model of directness. A clear, direct message that says exactly what it’s about. Most SEM specialists use ad copy with headlines that directly communicate the content of the landing page. Do you know why this works?
Article titles are indirect headings, not direct
The intermediate headline is meant to arouse curiosity and answer the reader's questions and intentions. The headline of a Thermomix ad could be "Ten million to one that you can cook this." This sounds like a bet. The manufacturer is betting ten million to one that the Thermomix will make even an inexperienced cook able to prepare "Karkówka po Karkonosku." Upon closer analysis, the real meaning of the title, "ten million to one," is the manufacturer's one hundred percent certainty of the tool's effectiveness. The headline is ambiguous.
News, news and article titles
If you have a new product, indicate in the headline that it is new, that it has distinctive features. The newness can be a product, an improvement of an existing product or a new application , a function for an existing product. An example of such a headline is "The Witcher for the first time in the Polish language version", "Netflix 2.0 the latest movie recommendation system". In this case, the title has informational power. In itself, if it reaches the right target group, it is very catchy.
How-to titles with tips
Many ad writers say that if you start with “how to…”, your headline is already great. Advice headlines promise solid information, solid advice, and solutions to problems: “ How to write an article for the web.” “How to make your own face mask.” “How to save more for retirement.” Remember, the answer in the text should actually provide solid information in a way that is easy to understand.
These types of headlines can introduce cognitive dissonance if a good title with a promise leads to a poor answer or advice.
They don't have to be flashy to be effective. Tell me in your article about a specific tool you recommend using, and then tell me a story about how you used it and what you got out of it. Short, simple, and to the point.
Follow the reader's intention
An important but often overlooked point is understanding the paths our readers take. Depending on the marketing channel through which they reach us, the content should be appropriately modified. In addition to the type of channel, it is important to match the point at which our user encounters our content on their path. The topic of " User Journey " has been known for years and is still relevant.
What I would like to draw attention to is to be aware of what place or places a given article serves. Grouping content can start by assigning it to a place in the Awareness, Interest, Consideration and Purchase funnels. Content is the customer's touchpoint at the stage of building awareness, selling or maintaining a relationship. Considering the article topic from the perspective of the customer's path and micro sales funnels, content can be located at each of the stages.
The channels from which they reach us can also tell us bangladesh whatsapp data what stage users are at. Search is one of the most important channels that affect the two middle stages of Interest and Consideration. Therefore, when building content, it is worth preparing it so that potential needs are met and help the customer move to the lower stage of Purchase.
If, before you start working on specific content, you recognize what the reader's intentions may be, at what stage of the funnel they are and from what channels they will come to you, you have collected the information necessary from a marketing point of view.
Article Titles Are the Key to Success
Below I have collected some practical tips to help you write catchy titles. 80% of readers pay attention only to the title. If they do not find what they are looking for there, they will scan further.
Direct Headers
Direct headlines make a direct sales pitch without any extra wordplay. “ PlayStation – 30 percent off” is a headline that is a model of directness. A clear, direct message that says exactly what it’s about. Most SEM specialists use ad copy with headlines that directly communicate the content of the landing page. Do you know why this works?
Article titles are indirect headings, not direct
The intermediate headline is meant to arouse curiosity and answer the reader's questions and intentions. The headline of a Thermomix ad could be "Ten million to one that you can cook this." This sounds like a bet. The manufacturer is betting ten million to one that the Thermomix will make even an inexperienced cook able to prepare "Karkówka po Karkonosku." Upon closer analysis, the real meaning of the title, "ten million to one," is the manufacturer's one hundred percent certainty of the tool's effectiveness. The headline is ambiguous.
News, news and article titles
If you have a new product, indicate in the headline that it is new, that it has distinctive features. The newness can be a product, an improvement of an existing product or a new application , a function for an existing product. An example of such a headline is "The Witcher for the first time in the Polish language version", "Netflix 2.0 the latest movie recommendation system". In this case, the title has informational power. In itself, if it reaches the right target group, it is very catchy.
How-to titles with tips
Many ad writers say that if you start with “how to…”, your headline is already great. Advice headlines promise solid information, solid advice, and solutions to problems: “ How to write an article for the web.” “How to make your own face mask.” “How to save more for retirement.” Remember, the answer in the text should actually provide solid information in a way that is easy to understand.
These types of headlines can introduce cognitive dissonance if a good title with a promise leads to a poor answer or advice.