Websites are the pillar of B2B marketing and sales activities
Posted: Thu Dec 26, 2024 8:37 am
If you are concerned about how to develop BtoB marketing or are considering introducing MA (marketing automation), please feel free to consult us at Turbine Interactive, no matter how trivial your concerns may be. We
will sincerely propose a marketing strategy that suits your business situation.What is a website in the era of teleworking? Characteristics of websites that support BtoB marketing and sales activities
Inbound Marketing
HubSpot
General Marketing
Remote Work
Recently, the impact of the COVID-19 pandemic has seen companies begin to work remotely. Exhibitions have been canceled, telemarketing calls are not working, and companies are left helpless as they are unable to carry out offline marketing and sales activities that have traditionally been used to acquire potential customers.
In this situation, what is needed to carry out BtoB marketing and sales activities?
The answer is a website. However, it is not just any website. It is a website optimized for marketing.
In this article, we would like to introduce the importance and features of a website optimized for marketing, which will be necessary even in the post-COVID era and the era of teleworking.
table of contents
close
Part 1: Prepare the minimum number of pages and greece mobile phone numbers database download materials required for your BtoB website
Part 2 : Build and implement a system that allows you to register the information of acquired leads in a customer relationship management system (CRM)
Tip 3 : Create a system to send and track emails based on lead information
Websites are the pillar of B2B marketing and sales activities
Nowadays, websites have become an everyday tool that we need to gather information.
The same is true for business, where, with the widespread use of the Internet, many potential customers use PCs and smartphones to search for information to solve their problems, and examine and evaluate the products and services they find online .
In fact, 79 % of B2B companies research and consider purchasing products and services on a website * 1 , and 57 % of the purchasing process for B2B companies is completed before a salesperson visits. *2 With the impact of COVID-19 on this, customers who previously obtained information through telemarketing and exhibitions are now being forced to obtain information online.
will sincerely propose a marketing strategy that suits your business situation.What is a website in the era of teleworking? Characteristics of websites that support BtoB marketing and sales activities
Inbound Marketing
HubSpot
General Marketing
Remote Work
Recently, the impact of the COVID-19 pandemic has seen companies begin to work remotely. Exhibitions have been canceled, telemarketing calls are not working, and companies are left helpless as they are unable to carry out offline marketing and sales activities that have traditionally been used to acquire potential customers.
In this situation, what is needed to carry out BtoB marketing and sales activities?
The answer is a website. However, it is not just any website. It is a website optimized for marketing.
In this article, we would like to introduce the importance and features of a website optimized for marketing, which will be necessary even in the post-COVID era and the era of teleworking.
table of contents
close
Part 1: Prepare the minimum number of pages and greece mobile phone numbers database download materials required for your BtoB website
Part 2 : Build and implement a system that allows you to register the information of acquired leads in a customer relationship management system (CRM)
Tip 3 : Create a system to send and track emails based on lead information
Websites are the pillar of B2B marketing and sales activities
Nowadays, websites have become an everyday tool that we need to gather information.
The same is true for business, where, with the widespread use of the Internet, many potential customers use PCs and smartphones to search for information to solve their problems, and examine and evaluate the products and services they find online .
In fact, 79 % of B2B companies research and consider purchasing products and services on a website * 1 , and 57 % of the purchasing process for B2B companies is completed before a salesperson visits. *2 With the impact of COVID-19 on this, customers who previously obtained information through telemarketing and exhibitions are now being forced to obtain information online.