Page 1 of 1

Positioning in China. Baidu is the largest search engine in the Middle Kingdom.

Posted: Thu Dec 26, 2024 8:25 am
by hmonower921
Positioning China, Baidu is the largest search engine in the Middle Kingdom.
The importance of SEO in China, positioning China
As the Chinese economy grows stronger and the purchasing power of the middle class in China increases, many companies are beginning to look into the Chinese market and sales channels such as Chinese search engines. Many companies have created online stores and e-commerce sites aimed at buyers in China.

Having a website or store is crucial, because it will often be the first point of contact between your consumer and your brand. The importance of Chinese search engines is growing. Thanks to the fact that Google is blocked, their participation is decisive. If you do not know where to start with SEO in China, achieving visibility on the Chinese internet will take you too long or become impossible. This visibility is crucial not only for B2C activities, but also B2B.

Write to us!
Contact Us
Positioning in China - Search Engines
In China, due to various policies and restrictions, different colombia whatsapp lead search engines dominate than those popular in the West. Here are some of them:

Baidu : It is the most popular internet search engine in China, often compared to Google. Baidu offers many services such as maps, news, videos and hosts one of the largest Q&A platforms in the world, Baidu Zhidao.
Sogou : It is the second largest search engine in China. Sogou is known for Pinyin (the Romanization system for the Chinese language) search, which is often used by Chinese people to enter Chinese text into digital devices.
360 Search (Qihoo 360) : It is the third largest search engine in China. The company is also a leader in internet security and antivirus software.
Shenma : Shenma is a mobile search engine that is widely used on mobile devices. Shenma is owned by Alibaba, one of the largest e-commerce players in China.
WeChat Search : WeChat is a versatile social media app that also offers search capabilities. While it is not a traditional web search engine, its importance is growing as WeChat users can search for content within the platform.
Positioning in China - Search Engines
Positioning in China - Search Engines
Keep in mind that SEO works differently on these search engines than on Google, so it’s a good idea to hire experts with experience in the Chinese internet market to optimize your site for these specific search engines.