Look for trends and patterns of behavior
Posted: Thu Dec 26, 2024 6:38 am
The moment when you need to turn data into recommendations is very difficult: turning metrics into a specific recommendation requires both UX and business knowledge. Spotting negative, subtle trends and translating that knowledge is a key skill for a UX Expert.
There are also many solutions that support this process. These are intelligent algorithms that support the process of analysis and trend finding. Additionally, they allow you to build predictive models that allow you to predict potential changes after implementing recommendations.
Get to know your users. Website UX audit and Persona
The next step in UX research is to learn about users, especially their behaviors. This is done by creating user personas . User personas are stereotypical users that help the UX team and business classify users. Some clients may already have information about their users that they have collected through surveys or other customer feedback methods.
You may also have gained a good understanding of your users afghanistan whatsapp lead through stakeholder interviews, as many stakeholders already understand their customers quite well. This information can be used to create a group of personas that represent the types of people who use your site or store.
Personas are key to understanding your users!
If you have more time, it’s worth conducting end-user interviews. Typically, during these interviews, which can be limited to just five to ten people, the user will be shown the product and then asked about their experience. There are a variety of UX interview protocols with varying levels of detail that can be used for this task. The key to successful UX interviews is to use the same setup and procedures for all users.
Understand user goals, Personas
The information gathered from the user interviews and analysis phase should then be transformed into user flows. These user flows will define the user’s goals at different parts of the customer journey and describe the steps they will take to achieve them. This process should also indicate where the user may encounter difficulties or go down the wrong path leading them off track from achieving their goal.
While these user flows will result from persona analysis, they should also be based on information gathered about user goals from stakeholder interviews, user surveys, and/or user interviews.
There are also many solutions that support this process. These are intelligent algorithms that support the process of analysis and trend finding. Additionally, they allow you to build predictive models that allow you to predict potential changes after implementing recommendations.
Get to know your users. Website UX audit and Persona
The next step in UX research is to learn about users, especially their behaviors. This is done by creating user personas . User personas are stereotypical users that help the UX team and business classify users. Some clients may already have information about their users that they have collected through surveys or other customer feedback methods.
You may also have gained a good understanding of your users afghanistan whatsapp lead through stakeholder interviews, as many stakeholders already understand their customers quite well. This information can be used to create a group of personas that represent the types of people who use your site or store.
Personas are key to understanding your users!
If you have more time, it’s worth conducting end-user interviews. Typically, during these interviews, which can be limited to just five to ten people, the user will be shown the product and then asked about their experience. There are a variety of UX interview protocols with varying levels of detail that can be used for this task. The key to successful UX interviews is to use the same setup and procedures for all users.
Understand user goals, Personas
The information gathered from the user interviews and analysis phase should then be transformed into user flows. These user flows will define the user’s goals at different parts of the customer journey and describe the steps they will take to achieve them. This process should also indicate where the user may encounter difficulties or go down the wrong path leading them off track from achieving their goal.
While these user flows will result from persona analysis, they should also be based on information gathered about user goals from stakeholder interviews, user surveys, and/or user interviews.