38 new features from Facebook, Instagram and Analytics to implement NOW
Posted: Thu Dec 26, 2024 5:35 am
At Pro Marketing Day, Patricia, Fernando, Alex and Leticia told us about the most important new features and functions in Digital Marketing supported by creative ideas.
In this post, we want to tell you everything that was discussed at the conference, from the most important developments in Instagram and Facebook, in online advertising, to those in Google Analytics. All of them accompanied by examples so that you can apply them to your own projects.
11 32The power of live video: Instagram Direct and Facebook Live
Instagram and Facebook are becoming the main players in live video, leaving social networks like Snapchat and Periscope in the background.
Live videos convert far more than traditional videos and users comment on them 10 times more than regular videos. Furthermore, by 2019, it is estimated that videos will account for 80% of internet traffic.
[Tweet «In 2019, videos will represent 80% of web traffic»]
These data give us clues when it comes to creating a content strategy for a company algeria telegram data the video format should not be missing. These are some of the most notable advantages of streaming video :
This is a very powerful tool that both entrepreneurs and brands should implement in their content strategy as it allows them to increase their connection with their audience .
It helps to humanize the brand . Being able to convey that there is a person behind a company will increase trust with the user.
In addition, Facebook's algorithm favors those accounts that publish live videos . This means that the reach will be much higher and the bounce rate will be lower.
Streaming videos have the power to create a wow effect on followers. In other words, they are capable of engaging users and awakening their curiosity.
Double proofreading CopywritingThe most notable new features on Instagram and Facebook in 2017
You can now download and save Instagram live videos . Until now, this was only available on Facebook. However, interactions that occurred during the live video are not saved (unlike Facebook).
Instagram is adding a photo carousel to its posts. The carousel consists of a combination of photos, videos, boomerangs or even hyperlapses in a single post. Up to ten photos can be uploaded and different people can be tagged in each one. This feature will allow brands to publish the same content in a single post without overwhelming the user.
Instagram is adding new elements to its stories, such as filters, the rewind effect, locations and the “see more” call to action button that will boost web traffic (it is not yet available for all accounts, only for verified accounts or those with a certain number of followers).
Instagram Shopping , although it has not been implemented in Spain, is a great new feature that Instagram is including. Although there are some apps that will help direct sales for online stores without having to leave the social network.
Facebook adds a new advertising format, dynamic ads , which will boost sales in physical stores.
In this post, we want to tell you everything that was discussed at the conference, from the most important developments in Instagram and Facebook, in online advertising, to those in Google Analytics. All of them accompanied by examples so that you can apply them to your own projects.
11 32The power of live video: Instagram Direct and Facebook Live
Instagram and Facebook are becoming the main players in live video, leaving social networks like Snapchat and Periscope in the background.
Live videos convert far more than traditional videos and users comment on them 10 times more than regular videos. Furthermore, by 2019, it is estimated that videos will account for 80% of internet traffic.
[Tweet «In 2019, videos will represent 80% of web traffic»]
These data give us clues when it comes to creating a content strategy for a company algeria telegram data the video format should not be missing. These are some of the most notable advantages of streaming video :
This is a very powerful tool that both entrepreneurs and brands should implement in their content strategy as it allows them to increase their connection with their audience .
It helps to humanize the brand . Being able to convey that there is a person behind a company will increase trust with the user.
In addition, Facebook's algorithm favors those accounts that publish live videos . This means that the reach will be much higher and the bounce rate will be lower.
Streaming videos have the power to create a wow effect on followers. In other words, they are capable of engaging users and awakening their curiosity.
Double proofreading CopywritingThe most notable new features on Instagram and Facebook in 2017
You can now download and save Instagram live videos . Until now, this was only available on Facebook. However, interactions that occurred during the live video are not saved (unlike Facebook).
Instagram is adding a photo carousel to its posts. The carousel consists of a combination of photos, videos, boomerangs or even hyperlapses in a single post. Up to ten photos can be uploaded and different people can be tagged in each one. This feature will allow brands to publish the same content in a single post without overwhelming the user.
Instagram is adding new elements to its stories, such as filters, the rewind effect, locations and the “see more” call to action button that will boost web traffic (it is not yet available for all accounts, only for verified accounts or those with a certain number of followers).
Instagram Shopping , although it has not been implemented in Spain, is a great new feature that Instagram is including. Although there are some apps that will help direct sales for online stores without having to leave the social network.
Facebook adds a new advertising format, dynamic ads , which will boost sales in physical stores.