How to fix duplicate content?
Posted: Thu Dec 26, 2024 5:15 am
Generating different content (in all those URLs that are a real positioning target and work with different keywords)
Deindexing duplicate URLs if they are not necessary for positioning since they usually work with the same keyword (cannibalization)
Using canonical to tell the search engine which is the main URL that should be indexed and taken as a priority among a set of similar URLs
Using the next and prev attributes in pagination URLs
With the free Siteliner tool you can easily analyze whether there is internal duplicate content on your website.
Cannibalization
It is important that there is not more than one URL to work on the same search intent on the site. That is, each search intent or keyword must be worked on in a different URL on the site so that Google understands which URLs serve each search intent, so that you can rank better.
Furthermore, if you group all the global search intent (keyword and its related words), all the authority , links , shares on networks , traffic , etc., into a single URL, you group them into that single URL, instead of dispersing them into several, which makes it easier for you to achieve your positioning objective.
In this article on Search Console I explain how to detect if there is cannibalization between the URLs of your website, using the Performance feature .
Content optimization (tags, density, etc.)
In this section we analyze whether the content complies afghanistan telegram phone numbers the correct structure of h header tags , that is, whether the content is structured following a logical format of h1 tag or heading 1 for the main title, headings 2 or h2 for the subtitles or main sections, headings 3 or h3 for the subheadings, etc.
It is assumed that in these header tags or h titles we are going to place enough relevant words of the content ( keywords and related words), which is beneficial for Google to understand that these words are important.
Also very important is the <title> tag , which is usually the one that contains the title (and the keyword) and which usually coincides with the title of the h1 , although not always. This is the most important tag of all in terms of relevance for Google. In addition, what you put in title then appears as the title in the search results box on Google (SERP).
Organizing your content in this way is not only good for user understanding and scannability , but also for Google, since the title tags and the texts you include within them are relevant to the search engine.
In addition, we must analyze the density of keywords within the content, that is, the total number of times the key phrase appears compared to the total number of words in the content. The keyword density should not be too high and should tend towards naturalness , to avoid falling into Keyword Stuffing .
Apart from these, there are other tags you can add to your content to optimize SEO and improve how it appears to users on sites other than your website, to increase clicks and traffic. These are the social graph tags (open graph and twitter cards), which control how your content appears on social networks (images, titles, descriptions, etc.). You can add them with the Yoast SEO plugin .
You can also add rich content tags or Schema.org Rich Snippets , which optimize the appearance of the SERPs in Google with additional content, which can increase your CTR (Click Through Rate). I will talk about this factor in more detail in another section.
Please note that Google can only read text -based content . Text over images, multimedia elements such as video or audio, Slideshare presentations and other such elements will not be read by Google along with the rest of the content on the page. Therefore, always consider transcribing the text into a normal text format that can be read by Google.
A free and very easy-to-use tool to analyze these types of tags and many other important elements of your site is Seoptimer .
Deindexing duplicate URLs if they are not necessary for positioning since they usually work with the same keyword (cannibalization)
Using canonical to tell the search engine which is the main URL that should be indexed and taken as a priority among a set of similar URLs
Using the next and prev attributes in pagination URLs
With the free Siteliner tool you can easily analyze whether there is internal duplicate content on your website.
Cannibalization
It is important that there is not more than one URL to work on the same search intent on the site. That is, each search intent or keyword must be worked on in a different URL on the site so that Google understands which URLs serve each search intent, so that you can rank better.
Furthermore, if you group all the global search intent (keyword and its related words), all the authority , links , shares on networks , traffic , etc., into a single URL, you group them into that single URL, instead of dispersing them into several, which makes it easier for you to achieve your positioning objective.
In this article on Search Console I explain how to detect if there is cannibalization between the URLs of your website, using the Performance feature .
Content optimization (tags, density, etc.)
In this section we analyze whether the content complies afghanistan telegram phone numbers the correct structure of h header tags , that is, whether the content is structured following a logical format of h1 tag or heading 1 for the main title, headings 2 or h2 for the subtitles or main sections, headings 3 or h3 for the subheadings, etc.
It is assumed that in these header tags or h titles we are going to place enough relevant words of the content ( keywords and related words), which is beneficial for Google to understand that these words are important.
Also very important is the <title> tag , which is usually the one that contains the title (and the keyword) and which usually coincides with the title of the h1 , although not always. This is the most important tag of all in terms of relevance for Google. In addition, what you put in title then appears as the title in the search results box on Google (SERP).
Organizing your content in this way is not only good for user understanding and scannability , but also for Google, since the title tags and the texts you include within them are relevant to the search engine.
In addition, we must analyze the density of keywords within the content, that is, the total number of times the key phrase appears compared to the total number of words in the content. The keyword density should not be too high and should tend towards naturalness , to avoid falling into Keyword Stuffing .
Apart from these, there are other tags you can add to your content to optimize SEO and improve how it appears to users on sites other than your website, to increase clicks and traffic. These are the social graph tags (open graph and twitter cards), which control how your content appears on social networks (images, titles, descriptions, etc.). You can add them with the Yoast SEO plugin .
You can also add rich content tags or Schema.org Rich Snippets , which optimize the appearance of the SERPs in Google with additional content, which can increase your CTR (Click Through Rate). I will talk about this factor in more detail in another section.
Please note that Google can only read text -based content . Text over images, multimedia elements such as video or audio, Slideshare presentations and other such elements will not be read by Google along with the rest of the content on the page. Therefore, always consider transcribing the text into a normal text format that can be read by Google.
A free and very easy-to-use tool to analyze these types of tags and many other important elements of your site is Seoptimer .