Trends in the online media market, with Agata Amadeo
Posted: Thu Dec 26, 2024 4:35 am
2023 is off to a busy start! With several changes and trends in the online media market, the best way to prepare for the period is to talk to someone who understands the subject. That's why we invited Agata Amadeo , Director of New Business at Afilio, to share her perspectives for the year.
Who is Agata?
For those who have been working in the market for some time, Agata must undoubtedly be someone you know or have heard of! Having been in the market for years, she has worked in the most diverse sales niches, with an emphasis on working with affiliates. This was the key point in bringing Agata closer to Afilio, where she took on the role of New Business Director at the company at the end of 2022.
As a great professional, today he shares with us some ideas and insights to keep an eye on, especially when we talk about trends in online media. Check out the chat below and get ready to find lots of tips to help you stand out in the digital market.
Exclusive Interview with Agata Amadeo
1 – To begin with, considering your experience of more than ten years in online media , what are your expectations for the market in 2023, especially for investments in online media?
In the first half of 2022, investments in digital advertising campaigns in Brazil totaled R$14.7 billion, an increase of 12% compared to the investment in the first half of 2021. In other words: despite the challenges faced in 2022, there was growth, which was accompanied by a series of trends!
For this reason, I believe that these trends will solidify in the digital market and will continue to rise throughout 2023. With this, I expect an increase in investment in online media in 2023. However, we will see a trend towards a narrowing of channel choices: channels that are much more strategic in business conversion and have the potential to work on more targeted segmentation.
2 – Considering the changes in consumer profile over the last three georgia phone number data years, increasingly digitalized and adapted to e-commerce, do you believe there is still room for growth in online sales?
Yes, without a doubt the walk will still be long!
Growth expectations for Brazilian e-commerce are 185.7 billion in 2023, according to ABComm. This sector is constantly evolving, which is why there is still room for new technologies to optimize reach with the public or even to improve the shopping experience.
Media Investment to Create a Strong Brand
3 – Growing a brand and making it an asset recognized by consumers has become an increasingly important and crucial decision to stand out in the market. In your opinion, what role does investment in online media play in this regard? Does this investment contribute to a more solid construction?
We are in a time of great changes, adaptations and challenges in the market. The pandemic scenario has, to a certain extent, boosted the habit of online shopping. In addition, events such as the World Cup have opened up opportunities for advertising on digital platforms, something never explored before.
Another important point was events such as the war in Ukraine, which led to an economic slowdown. As a result, it motivated several companies to adopt budget cuts.
Faced with all these events, online media will seek efficient marketing strategies , limiting their advertising spending, working with metrics and concrete data and channels that offer results, conversions and sales for their businesses.
Therefore, brands that apply these practices correctly tend to gain more space in the minds and consideration of the public. And this is when affiliate marketing will stand out, since it brings brands closer to their audience so that their consumers see them as an authority on the subject.
Affiliate Marketing – Against the Grain of Expenses
4 – With an unstable economic forecast for this year, many brands are reducing their media investments. How can Affiliate Marketing be a good strategic option and help brands during this period?
Yes, affiliate marketing is a strategy that brings security to the proposed investment, that is, the advertiser only pays when they have an effective business return. Furthermore, it is a media with the power to scale in different formats, empowering digital marketing from dependence on conventional channels.
5 – Affiliate Marketing is well-known for its performance-driven campaigns, but many people don't know that it can deliver good results in branding campaigns. How do you think Affiliate Marketing can help branding campaigns?
Even though the focus of affiliate marketing is performance and conversion, our partners participate in some way in the end user's purchase journey. For example, we have content partners with over 12 million views and influencers with over 1 million followers. This greatly increases visibility.
Who is Agata?
For those who have been working in the market for some time, Agata must undoubtedly be someone you know or have heard of! Having been in the market for years, she has worked in the most diverse sales niches, with an emphasis on working with affiliates. This was the key point in bringing Agata closer to Afilio, where she took on the role of New Business Director at the company at the end of 2022.
As a great professional, today he shares with us some ideas and insights to keep an eye on, especially when we talk about trends in online media. Check out the chat below and get ready to find lots of tips to help you stand out in the digital market.
Exclusive Interview with Agata Amadeo
1 – To begin with, considering your experience of more than ten years in online media , what are your expectations for the market in 2023, especially for investments in online media?
In the first half of 2022, investments in digital advertising campaigns in Brazil totaled R$14.7 billion, an increase of 12% compared to the investment in the first half of 2021. In other words: despite the challenges faced in 2022, there was growth, which was accompanied by a series of trends!
For this reason, I believe that these trends will solidify in the digital market and will continue to rise throughout 2023. With this, I expect an increase in investment in online media in 2023. However, we will see a trend towards a narrowing of channel choices: channels that are much more strategic in business conversion and have the potential to work on more targeted segmentation.
2 – Considering the changes in consumer profile over the last three georgia phone number data years, increasingly digitalized and adapted to e-commerce, do you believe there is still room for growth in online sales?
Yes, without a doubt the walk will still be long!
Growth expectations for Brazilian e-commerce are 185.7 billion in 2023, according to ABComm. This sector is constantly evolving, which is why there is still room for new technologies to optimize reach with the public or even to improve the shopping experience.
Media Investment to Create a Strong Brand
3 – Growing a brand and making it an asset recognized by consumers has become an increasingly important and crucial decision to stand out in the market. In your opinion, what role does investment in online media play in this regard? Does this investment contribute to a more solid construction?
We are in a time of great changes, adaptations and challenges in the market. The pandemic scenario has, to a certain extent, boosted the habit of online shopping. In addition, events such as the World Cup have opened up opportunities for advertising on digital platforms, something never explored before.
Another important point was events such as the war in Ukraine, which led to an economic slowdown. As a result, it motivated several companies to adopt budget cuts.
Faced with all these events, online media will seek efficient marketing strategies , limiting their advertising spending, working with metrics and concrete data and channels that offer results, conversions and sales for their businesses.
Therefore, brands that apply these practices correctly tend to gain more space in the minds and consideration of the public. And this is when affiliate marketing will stand out, since it brings brands closer to their audience so that their consumers see them as an authority on the subject.
Affiliate Marketing – Against the Grain of Expenses
4 – With an unstable economic forecast for this year, many brands are reducing their media investments. How can Affiliate Marketing be a good strategic option and help brands during this period?
Yes, affiliate marketing is a strategy that brings security to the proposed investment, that is, the advertiser only pays when they have an effective business return. Furthermore, it is a media with the power to scale in different formats, empowering digital marketing from dependence on conventional channels.
5 – Affiliate Marketing is well-known for its performance-driven campaigns, but many people don't know that it can deliver good results in branding campaigns. How do you think Affiliate Marketing can help branding campaigns?
Even though the focus of affiliate marketing is performance and conversion, our partners participate in some way in the end user's purchase journey. For example, we have content partners with over 12 million views and influencers with over 1 million followers. This greatly increases visibility.