Protecting Your Business and Your Subscribers

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Legal Compliance -
This is a critical page, as missteps in email list building can lead to significant legal issues, hefty fines, and irreparable damage to your brand's reputation. When moving beyond simple Google Contacts for purely personal use, you enter the realm of commercial email, which means you must adhere to email marketing regulations in the regions where your subscribers reside. Gmail, as a personal email service, offers no inherent protection or tools for ensuring compliance.

Key international and national regulations to be aware of:

CAN-SPAM Act (Controlling the Assault of Non-Solicited europe cell phone number list Pornography And Marketing Act) - United States: This law sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
Key Requirements:
Don't use false or misleading header information.
Don't use deceptive subject lines.
Identify the message as an advertisement.
Include your valid physical postal address.
Tell recipients how to opt-out of receiving future emails (provide a clear and conspicuous unsubscribe mechanism).
Honor opt-out requests promptly (within 10 business days).
GDPR (General Data Protection Regulation) - European Union: One of the most comprehensive and stringent data privacy laws globally. It impacts any business that collects data from EU citizens, regardless of where the business is located.
Key Requirements:
Requires explicit, unambiguous consent (often favoring double opt-in for clarity). Consent must be freely given, specific, informed, and an unambiguous indication of the data subject's wishes.