How to establish proper contact with a client?
Posted: Tue Dec 24, 2024 8:36 am
› Blog › Useful articles › Sales › How to establish contact with a client?
Search articles…
Why is it so important to establish contact with the client? Because further relations with him depend on it, and therefore the level of sales, profits and the success of the business as a whole. Every effort should be made to establish contact with the buyer correctly. This will be a good start for concluding a deal.
Why is it so important to establish contact with the client?
Contact with the client: the main stages
There are several main stages that make up the establishment of contact with a client:
Eye contact. First of all, the seller and the buyer meet cameroon email list with their eyes. Do not underestimate this moment, as it has a significant impact on the overall impression. The look of the seller or sales manager should be open. This will confirm his self-confidence and favorability to the client. Do not look at the floor or hide your eyes. At the same time, you cannot overdo it, otherwise it will only scare off the potential buyer. No one likes it if they are openly stared at. During the further conversation, you also need to look into the eyes, this inspires trust in the interlocutor.
Greeting. Next, greet the client with a sincere smile on your face. If you know his name, it is important to pronounce it. As Dale Carnegie said, "A person's name is the sweetest and most important sound to him in any language." Consumers appreciate an individual approach and, as a rule, remember places and people who have shown attention to them.
Introduction. The seller can briefly introduce himself to the buyer. Do not overload him with unnecessary information.
Compliment. You can give a small compliment to the client. It is important to avoid frivolity and fawning. In addition, you should be sincere. If you tell a customer who has not slept all night or came in with a wrinkled shirt that he looks great today, this can even be perceived as an insult.
Rules for establishing contact with the client
There are some aspects that are important to observe in order for the establishment of contact with the buyer to proceed at the highest level and become a powerful incentive for further cooperation:
Positive attitude. This always helps to program success. For example, you can imagine how a customer who just entered makes a purchase for a substantial amount. Agree, this is great motivation!
First impression. There is a so-called "forty-second rule", which states that the first impression of the interlocutor can be formed during this period. Do not miss this "golden time". Appearance, gestures, speech - let every detail be ideal.
Maximum attention. It happens that a client comes into a store and immediately announces what exactly he came for. Here, all you can do is listen carefully. If something is unclear, it is better to ask the buyer again or ask him a clarifying question. At the same time, you should not be overly intrusive, especially if the person is not in the mood for an open dialogue.
Liven up the conversation. The seller's speech should be moderately interesting, emotional and exciting. Depending on the situation, you can even allow yourself a little humor, the main thing is that it is appropriate. You can't make the client bored and tire him with a monotonous story.
Keeping your distance. You should never invade the buyer's personal space. You should keep an optimal distance - about a hundred centimeters. This is quite enough to have a personal conversation without bumping heads.
Mirroring. The best way to establish contact with a client is to simply catch the manner of his behavior and conversation, and adopt it. In doing so, you need to try to repeat his facial expressions, gestures, intonation, and frequently used words.
Search articles…
Why is it so important to establish contact with the client? Because further relations with him depend on it, and therefore the level of sales, profits and the success of the business as a whole. Every effort should be made to establish contact with the buyer correctly. This will be a good start for concluding a deal.
Why is it so important to establish contact with the client?
Contact with the client: the main stages
There are several main stages that make up the establishment of contact with a client:
Eye contact. First of all, the seller and the buyer meet cameroon email list with their eyes. Do not underestimate this moment, as it has a significant impact on the overall impression. The look of the seller or sales manager should be open. This will confirm his self-confidence and favorability to the client. Do not look at the floor or hide your eyes. At the same time, you cannot overdo it, otherwise it will only scare off the potential buyer. No one likes it if they are openly stared at. During the further conversation, you also need to look into the eyes, this inspires trust in the interlocutor.
Greeting. Next, greet the client with a sincere smile on your face. If you know his name, it is important to pronounce it. As Dale Carnegie said, "A person's name is the sweetest and most important sound to him in any language." Consumers appreciate an individual approach and, as a rule, remember places and people who have shown attention to them.
Introduction. The seller can briefly introduce himself to the buyer. Do not overload him with unnecessary information.
Compliment. You can give a small compliment to the client. It is important to avoid frivolity and fawning. In addition, you should be sincere. If you tell a customer who has not slept all night or came in with a wrinkled shirt that he looks great today, this can even be perceived as an insult.
Rules for establishing contact with the client
There are some aspects that are important to observe in order for the establishment of contact with the buyer to proceed at the highest level and become a powerful incentive for further cooperation:
Positive attitude. This always helps to program success. For example, you can imagine how a customer who just entered makes a purchase for a substantial amount. Agree, this is great motivation!
First impression. There is a so-called "forty-second rule", which states that the first impression of the interlocutor can be formed during this period. Do not miss this "golden time". Appearance, gestures, speech - let every detail be ideal.
Maximum attention. It happens that a client comes into a store and immediately announces what exactly he came for. Here, all you can do is listen carefully. If something is unclear, it is better to ask the buyer again or ask him a clarifying question. At the same time, you should not be overly intrusive, especially if the person is not in the mood for an open dialogue.
Liven up the conversation. The seller's speech should be moderately interesting, emotional and exciting. Depending on the situation, you can even allow yourself a little humor, the main thing is that it is appropriate. You can't make the client bored and tire him with a monotonous story.
Keeping your distance. You should never invade the buyer's personal space. You should keep an optimal distance - about a hundred centimeters. This is quite enough to have a personal conversation without bumping heads.
Mirroring. The best way to establish contact with a client is to simply catch the manner of his behavior and conversation, and adopt it. In doing so, you need to try to repeat his facial expressions, gestures, intonation, and frequently used words.