Permission Marketing: Cooperation between Consumer and Company

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In a world overloaded with information and advertising messages, reaching the consumer is extremely difficult. But if you use trust marketing and build cooperation with the consumer through his consent to messages, offers will be delivered to the right target. This approach will help the company save a lot of resources, and be effective.

Fractus will help you implement this type of marketing into your business, contact us!

Permission Marketing: Specifics
Permission marketing or trust marketing is an interaction between a client and a company, in which the client voluntarily agrees to receive marketing offers from the company. It is also called permission marketing. It is the opposite of traditional marketing, which influences the consumer without his consent.

Permission Marketing: Specifics

The marketer understands better how to build anguilla email list 7582 contact leads communication, because the channel was chosen by the client. They assist each other: the marketer helps the consumer to buy the necessary product, and the consumer helps the marketer to sell it. Resources are used more thoughtfully, and advertising hits the target. This also helps to strengthen relationships, inspires trust in the company, and helps to turn clients into regular customers.

Seth Godin "Permission Marketing"
The term, and the approach itself, was proposed by Seth Godin, an American marketer, economist, top manager at Yahoo!, and author of books (including a book on permission marketing).

He believes that trust marketing should be:

relevant . At the moment, the client is being conveyed an important, necessary and appropriate offer;
personal . A personalized message is also valuable to the client and hits the mark;
expected . The client's willingness to receive notifications will not make him irritated, on the contrary: he will be glad to receive it, and if the message is interesting, he will even wait impatiently.
Steps to a Client by Seth Godin
The marketer approached the formulation quite figuratively: he compares the stages of building relationships with the stages of a date. They are aimed at the following:

Arouse the client's interest . Draw attention to yourself and encourage the client to leave personal data. The incentive can be anything: useful information, a promotion, or even money.
Tell about a service or product . Show the product in its best light: demonstrate the advantages and benefits that the client will receive as a result.
Stir up interest . Find and use new incentives that can generate even more trust and affection.
Expand the boundaries of what is permitted . Get more information about the consumer, including personal information, as well as the ability to send product samples and offer new products or services.
Steps to a Client by Seth Godin

Benefits of Permission Marketing
Firstly, it is targeted: the message is aimed only at the consumer who wants to see it.
Secondly, it saves resources, again, due to its targeted nature.
Thirdly, it inspires trust in the company, but not irritation.
Fourthly, it promotes repeat purchases .
Fifthly, it builds mutually beneficial cooperation between the client and the company.
Permission Marketing by Fractus
Are you planning to implement the principles of trust marketing in your business, but it is completely new and unclear? Contact Fractus: our specialists will help. They will study the business, define the target audience, develop an effective interaction strategy. As a result, the company will be able to gain the trust of clients, build close cooperation, increase sales, grow and develop.

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