Are you thinking about setting up your own food business and want to know exactly what delivery is? It is a fact that this type of business has become increasingly popular, especially due to the convenience it offers to consumers.
Therefore, setting up a delivery business is an excellent opportunity, given current market trends. But what are the main steps to structuring this type of venture?
So, here we will explain what delivery is, giving you all the tips on how to set one up. Check it out!
Index
What is delivery?
Centralize and automate your delivery service, managing all your orders with Cardápio Web
How does it work?
How to set up a delivery service?
Do a competitor analysis
Work with quality products and meals
Regularize your delivery
Choose a platform to receive orders
Get the pricing right
Invest in marketing and promotions
Optimize your delivery with Menu Web
Conclusion
What is delivery?
Delivery, also known as home delivery, is a service that allows customers to order products or meals and have these items delivered directly to their home, office or location of choice.
There are different delivery methods, such as:
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Test for 10 days
Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
Meal delivery: Restaurants, snack bars and other peru phone number data establishments that serve food offer delivery services to their customers;
Shopping delivery : Retail stores, supermarkets and pharmacies can offer delivery of their products;
Delivery of various products: Any type of company, from a clothing store to a beverage distributor, is capable of offering a delivery service.
Therefore, this method of purchasing and delivery has become very popular in recent years, especially with the advancement of technology and the internet.
How does it work?
After understanding what delivery is, it is also important to know how it works. The customer accesses an online platform, whether a website or an app, and selects the products or meals they wish to purchase.
This platform can be from a store, restaurant or a company specialized in deliveries.
The customer then enters their contact information, shipping address, and usually chooses a payment method.
After the order is finalized, the company responsible for delivery receives the request and takes action.
Then, the company's employees or delivery people collect the product or prepare the meal and then travel to the address provided by the customer.
Finally, the delivery person arrives at the location and delivers the order directly to the customer, who can then enjoy the product or meal requested.
This convenience of receiving items at home is one of the main reasons why delivery has become so popular.
In fact, according to a survey carried out by the consultancy Kantar, more than 27% of Brazilians order food delivery once a week.
How to set up a delivery service?
Understanding what delivery is and how it works, we have separated some important tips on how to set up yours. Check it out!
Do a competitor analysis
Before starting your delivery service, it is essential to understand the competitive scenario in which you operate, even to differentiate yourself.
Therefore, do in-depth research on your competitors, analyzing:
Business models;
Prices charged;
Menu options;
Marketing strategies.
So, this analysis will help you identify unique opportunities, competitive advantages and gaps in the market that you can fill.
Therefore, understand the needs and preferences of customers in your region, in order to offer a service that stands out from the competition and you will be successful.
Work with quality products and meals
The key to standing out is offering high-quality products and meals. So, that’s where you need to focus as well.
Therefore, invest in relationships with reliable suppliers who can deliver fresh, excellent ingredients.
In addition, create a well-designed menu with varied and tasty options, always taking into account what your audience consumes. Here, it is interesting to make a complete menu plan.
Finally, pay attention to the presentation and packaging of the food, ensuring that it reaches the customer in perfect condition.
Regularize your delivery
In addition to understanding what delivery is and following the tips mentioned above, it is also important that you regularize your business.
Therefore, as you are just starting out, a good alternative is to open a CNPJ as an MEI, as this allows for easy formalization and a lower tax regime.
Choose a platform to receive orders
Choosing the right platform to receive and manage orders is essential to the success of your delivery service.
Therefore, carefully analyze the options available on the market, taking into account factors such as:
Cost;
Ease of use;
Integration;
Commission fee and others.
Popular delivery apps like iFood and Rappi can bring a lot of visibility, but they also charge significant commissions.
Get the pricing right
Setting the correct pricing is essential to ensure the profitability of your business and its sustainability.