Did you know that getting an online store off the ground involves much more than finding the right platform? You also need to be concerned about the transparency of your brand's information. This means creating pages in your online store that fulfill this role.
After all, it's not just about making products available on your e-commerce site, but also about providing important information about your brand and its values to gain the trust of your audience and ensure digital authority.
In this article, we will highlight some online store pages that can make a difference in the success of your business and tips for creating content for each of them.
10 essential pages to have in your online store
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10 essential pages to have in your online store
It's normal that when creating an online store , you'll be paying attention to product registration, customizing the checkout and creating offers. After all, without these items, your e-commerce won't stand up.
But have you ever stopped to think about other pages, just as important, that your store should have?
Some of them are even necessary for your business to be legally protected: information and transparency are fundamental principles of the Consumer Protection Code . Others are necessary to convey credibility and security to your customers and ensure good conversion rates .
See some pages in the online store that are important for the success of your business and learn how to create some of them:
1. Frequently Asked Questions
The famous FAQ ( Frequently Asked Questions ) is one of the most visited pages in online stores, in addition to product pages. This is a great strategy for answering questions and clarifying frequently asked questions.
In addition to easing the burden on your customer service , the FAQ is a simple page where you provide questions and answers to speed up consumers' purchasing decisions.
Creating a page of this type is also a good option to convey lebanon phone number data more confidence to customers and improve the SEO ( Search Engine Optimization ) of your e-commerce , that is, improve the position of your virtual store in Google search results.
Want some tips for creating your FAQ page? Check out this step-by-step guide:
Raise your customers' main questions
Divide these questions into categories
Use clear and accessible language
Make your page available in easily accessible places
Update the FAQ whenever necessary
2. Who we are
Much more than an opportunity to show consumers about your brand, the “Who we are” (or “About us”) page serves to convey the mission, vision and values of your business.
This is a great opportunity to charm customers with the story of your online store and showcase your brand identity . We can say that this is the presentation text for your company, so it is worth dedicating some time to producing this content.
For example, you can talk about how you created your store, relevant experiences, and your product manufacturing process. For example, if you work with dropshipping , you can tell us how you got started in this segment and show that you have a rigorous process for selecting the best suppliers and mining winning products .
Here is some information you can include on this page:
Useful information about your online store
Mission, vision and values
Main qualities of your products/your brand
History of the creation of your brand
3. Blog
It’s true: not every e-commerce has a blog. But did you know that this simple tool can bring great results to your online store?
A blog attracts organic traffic to your website through SEO ( Search Engine Optimization ). With good content, you can appear in the first search results on Google, improve your brand's visibility and generate authority in your company's segment.
Additionally, this can be a space for you to showcase your brand identity, talk about topics that are relevant to your audience and expand the reach of your social networks.