The 14th edition of the E-commerce Brazil Forum 2023 has come to an end and brought a lot of news about trends for e-commerce. The event, which took place on July 25, 26 and 27, is the largest of its kind in Latin America, as well as a source of knowledge for those who want to stay up to date with the latest news.
Yampi, as a sponsor of the event, was present not only with a booth, but also in the program. Therefore, we brought here the main strategies presented at the E-commerce Brazil Forum 2023 for you to apply in your digital business. Enjoy reading!
4 biggest trends presented at the E-commerce Brazil Forum 2023
Yampi present at the E-commerce Brazil Forum 2023
4 biggest trends presented at the E-commerce Brazil Forum 2023
With the expectation of moving almost R$186 billion by the end of 2023, Brazilian e-commerce could not be hotter. Therefore, those who want to get a generous slice of this amount should keep an eye on the segment's trends.
At the E-commerce Brazil Forum 2023, some new developments in online sales were presented , which can be integrated into your business, be it e-commerce or dropshipping .
Check out the main trends presented at the event:
1. Generative artificial intelligence
Artificial intelligence is here to stay and has found a favorable environment to thrive in e-commerce. This means that it is now necessary to think about the business in a more strategic way and use this type of tool to avoid repetitive work and improve processes.
Therefore, the growth of generative artificial intelligence, that is, that which learns from complex behaviors and patterns, has become a great ally of e-commerce.
During the E-commerce Brazil Forum 2023, companies such as Mercado Livre and Boticário presented how they are using technology to optimize internal documentation, identify fraud and improve customer service .
2. Customer relationship
Anyone who has an online store knows that meeting customer expectations is a huge challenge. That's why it's increasingly necessary to invest in relationship strategies across different channels and platforms.
Even more challenging is ensuring that these channels offer a fluid and integrated experience, also known as omnichannel . One of the trends presented at the event was precisely the use of WhatsApp in customer service and the application of CX (customer experience) in online store navigation.
3. Influence
One of the talks at the E-commerce Brazil Forum 2023 was about indonesia phone number data how the use of social media directly impacts consumer behavior. The presentation, given by MIT professor Ben Ryan Shields, highlighted the benefits of using this communication channel in digital businesses.
He presented tips for the e-commerce sector and highlighted how influence in these media can be a valuable tool for online stores. This idea was also presented by TikTok at the Forum, which showed how content generates a desire to buy.
It became clear to me that more than just obtaining data on consumer behavior, it is important to combine this with the brand's purpose and find ways to create a connection with its audience. Influence is something that helps companies reach milestones in their operations, but combining this with purpose is what helps ensure the perpetuation of the brand.
Isabela Nascimento, Head of People & Culture at Yampi
4. Purpose and culture
In addition to collecting and analyzing data to make more assertive decisions and better understand consumers, it became clear that it is also necessary to work on the brand's purpose and culture, even in the case of online stores.
This is because, in the online environment, where there are more users than “loyal customers”, it is necessary to delight in order to build loyalty and ensure repeat business. Therefore, it is essential to use channels to promote the brand’s story, create emotions and make clear the strategic positioning of your business.
Read also: How to become and maintain a repeat customer?
Yampi present at the E-commerce Brazil Forum 2023
Just like in 2022 , Yampi was also present at the E-commerce Brazil Forum 2023, this time with an even larger space and more dynamics for the public. It is estimated that more than 2,000 people showed interest in Yampi's solutions over the three days of the event.
Yampi stand at the E-commerce Brazil Forum 2023
Yampi at the E-commerce Brazil Forum 2023
Lucas Colette, CEO of Yampi, at the E-commerce Brazil Forum 2023
Yampi at the E-commerce Brazil Forum 2023
Yampi at the E-commerce Brazil Forum 2023
Yampi at the E-commerce Brazil Forum 2023
In addition to presenting our solutions to the public, such as our complete Virtual Store platform and the Transparent Checkout, the leader in sales in Brazil, we also had the opportunity to interact and get even closer to customers, partners and Forum participants.
Lucas Colette, CEO of Yampi
To make the moment more relaxed and interesting, we had a gamification, in which visitors could acquire Yampicoins, which could be exchanged for products in the Yampi Store. We also had a sweepstakes with exclusive gifts from partners and demonstrations of our products.
And in 2024 there's more: Yampi has already confirmed its presence at the 15th edition of the E-commerce Brazil Forum!