Cost Per Lead (CPL): Total campaign cost divided by egypt phone number list the number of leads. Crucial for understanding efficiency.
Lead Quality: Not all leads are equal. Work with your sales team to define what constitutes a "qualified" lead (MQL vs. SQL).
Conversion Rate: The percentage of website visitors or ad clicks that convert into leads.
Lead-to-Customer Conversion Rate: The percentage of leads that eventually become paying customers. This is the ultimate measure of your lead generation effectiveness.
Customer Acquisition Cost (CAC): The total cost of acquiring a new customer, including marketing and sales expenses.
Customer Lifetime Value (CLTV): The total revenue you expect to generate from a customer over their relationship with your business. This helps justify higher CACs for valuable customers.
Traffic Sources: Which digital channels are driving the most and highest-quality leads?
Time to Conversion: How long does it typically take for a lead to move from initial contact to becoming a customer?