Counter defensive buyers by reinforcing credibility
Posted: Mon Dec 23, 2024 10:19 am
Tag team on highly-targeted content
According to Neil Patel, data shows a COVID-19 related decline in conversions for industries across the board.
graph
Image courtesy of Neil Patel
Apart from a few outlying verticals like food, medicine, and remote tech, most industries have taken a hit.
With the global switch to digital channels, content marketing will remain critical for inbound lead generation. But please, don’t publish content for the sake of publishing it.
Instead, use real-time sales and marketing data to create relevant content that’s useful to buyers. For example, Leadfeeder has been producing webinars that help viewers improve their outbound sales during COVID-19, while DataBox is using its resources to publish trending research on how businesses are dealing with COVID-19.
B2B buyers were already worried about a 2020 recession before COVID-19.
With buyers now feeling the quake of an unstable economy and shifting environment, the suspicion of, and aversion to risk is rising rapidly. Budgets are being forced under the microscope and purchase decisions interrogated.
To ease the pressure on decision-makers, kuwait mobile numbers marketers should equip sales reps with relevant whitepapers, case studies, reviews, and referrals from customers who match the accounts that reps are targeting.
This will help reps overcome objections, establish trust, and prove ROI to risk-averse prospects under financial pressure.
Support equals survival and success during tough times
With only a month left until the final quarter, Bizzible was missing the mark on revenue targets.
The stress began to mount on the sales and marketing team. In response, they sat down for a serious brainstorming session.
After crossing multiple campaign ideas of their list, the team eventually found a winner that surpassed the original target by $33,000 in revenue, while costing only $800 to execute.
The case study is a story of strong ROI and serious creativity. But ultimately, it’s a testament to the power of committed teamwork under pressure.
The pressures of a deadline, crisis, or pandemic shouldn’t have to push sales and marketing teams to proactively collaborate. A culture of mutual support is a powerful asset. For any sales and marketing operation that wants to generate better leads and close more of them, it should be ingrained in the daily process.
There is no such thing as a self-made man. You will reach your goals only with the help of others.” – George Shinn
According to Neil Patel, data shows a COVID-19 related decline in conversions for industries across the board.
graph
Image courtesy of Neil Patel
Apart from a few outlying verticals like food, medicine, and remote tech, most industries have taken a hit.
With the global switch to digital channels, content marketing will remain critical for inbound lead generation. But please, don’t publish content for the sake of publishing it.
Instead, use real-time sales and marketing data to create relevant content that’s useful to buyers. For example, Leadfeeder has been producing webinars that help viewers improve their outbound sales during COVID-19, while DataBox is using its resources to publish trending research on how businesses are dealing with COVID-19.
B2B buyers were already worried about a 2020 recession before COVID-19.
With buyers now feeling the quake of an unstable economy and shifting environment, the suspicion of, and aversion to risk is rising rapidly. Budgets are being forced under the microscope and purchase decisions interrogated.
To ease the pressure on decision-makers, kuwait mobile numbers marketers should equip sales reps with relevant whitepapers, case studies, reviews, and referrals from customers who match the accounts that reps are targeting.
This will help reps overcome objections, establish trust, and prove ROI to risk-averse prospects under financial pressure.
Support equals survival and success during tough times
With only a month left until the final quarter, Bizzible was missing the mark on revenue targets.
The stress began to mount on the sales and marketing team. In response, they sat down for a serious brainstorming session.
After crossing multiple campaign ideas of their list, the team eventually found a winner that surpassed the original target by $33,000 in revenue, while costing only $800 to execute.
The case study is a story of strong ROI and serious creativity. But ultimately, it’s a testament to the power of committed teamwork under pressure.
The pressures of a deadline, crisis, or pandemic shouldn’t have to push sales and marketing teams to proactively collaborate. A culture of mutual support is a powerful asset. For any sales and marketing operation that wants to generate better leads and close more of them, it should be ingrained in the daily process.
There is no such thing as a self-made man. You will reach your goals only with the help of others.” – George Shinn