Implementation of conversion increase tools
Posted: Mon Dec 23, 2024 9:36 am
An additional factor in increasing conversion is the use of special techniques. Any of them will be useful for sales through webinars. But if you want to achieve maximum efficiency, use all of them:
"Red Button" - After sending a link to purchase saudi phone a product, do not return to the content, but rather move participants step by step through the payment process.
"Rising Cost" - Explain to potential buyers why they should make a purchase right now (indicate further price increases).
"Choice" - People love to learn on their own, so tell them how your product can help them achieve this faster, easier, and more profitably.
“Customer Journey” - break down the structure of the product, clearly showing the path the user will take to reach their goal.
"No Choice" - Provide several different formats for receiving the product (basic, advanced, professional versions), indicating the cost of each.
"Sales Window, or Second Chance" - Few people will immediately agree to buy a product because people need time to make a decision. Give them this opportunity by structuring your presentation as follows: content - sale - content - sale.
Another important detail of increasing conversion is neutralizing key objections. There are 5 main objections that all buyers have: “Too expensive”, “No funds”, “Not now”, “I can do it myself”, “Need to think about it”. Work through them using cases: compare the salary of those who took the course and those who refused it; give a personal example that is relevant in this case. At the end of the webinar, find out from the audience about the remaining objections and work through them separately.
Rehearsal of the performance
Rehearsal is always necessary, even if you are an experienced speaker. If possible, have someone else watch your speech to eliminate mistakes and inaccuracies.
Conducting a webinar, working on mistakes
A webinar is not just a presentation you create. There are stages both before and after the presentation:
Before the start of the main part, warm up the target audience: post videos with information about you and working cases - this will increase trust in you.
Study the audience: thanks to this, you will present the material in a targeted manner, assess the level of preparation of the listeners. Ask them about the purpose of attending the webinar. Let them talk about their profession.
Collect comments from your audience throughout your presentation so you can work with your clients individually.
During your presentation, don't be boring and monotonous.
"Red Button" - After sending a link to purchase saudi phone a product, do not return to the content, but rather move participants step by step through the payment process.
"Rising Cost" - Explain to potential buyers why they should make a purchase right now (indicate further price increases).
"Choice" - People love to learn on their own, so tell them how your product can help them achieve this faster, easier, and more profitably.
“Customer Journey” - break down the structure of the product, clearly showing the path the user will take to reach their goal.
"No Choice" - Provide several different formats for receiving the product (basic, advanced, professional versions), indicating the cost of each.
"Sales Window, or Second Chance" - Few people will immediately agree to buy a product because people need time to make a decision. Give them this opportunity by structuring your presentation as follows: content - sale - content - sale.
Another important detail of increasing conversion is neutralizing key objections. There are 5 main objections that all buyers have: “Too expensive”, “No funds”, “Not now”, “I can do it myself”, “Need to think about it”. Work through them using cases: compare the salary of those who took the course and those who refused it; give a personal example that is relevant in this case. At the end of the webinar, find out from the audience about the remaining objections and work through them separately.
Rehearsal of the performance
Rehearsal is always necessary, even if you are an experienced speaker. If possible, have someone else watch your speech to eliminate mistakes and inaccuracies.
Conducting a webinar, working on mistakes
A webinar is not just a presentation you create. There are stages both before and after the presentation:
Before the start of the main part, warm up the target audience: post videos with information about you and working cases - this will increase trust in you.
Study the audience: thanks to this, you will present the material in a targeted manner, assess the level of preparation of the listeners. Ask them about the purpose of attending the webinar. Let them talk about their profession.
Collect comments from your audience throughout your presentation so you can work with your clients individually.
During your presentation, don't be boring and monotonous.