Now, let’s dig a bit deeper into scoring leads based on behavior.
Posted: Mon Dec 23, 2024 9:27 am
Implicit lead scoring
Implicit lead scoring deals with information that you infer about a prospect. You can come to these conclusions by studying a prospect’s online behavior, like:
Website interactions
Email engagement
Newsletter subscriptions
Social media activity and engagement
When developing your scoring model, make sure you’re awarding higher scores to behavior that signifies a prospect is moving further down the sales funnel.
Behavior scoring
Behavioral lead scoring is a type of lead kuwait mobile number list pdf scoring system that is all about identifying key behavioral indicators that imply that a prospect is sales-ready. This includes actions that signify a prospect is closer to converting into a customer, like viewing a specific product or service page or requesting a free pricing quote.
Why does behavior scoring matter?
Behavior scoring helps companies gain a better understanding of their ideal customers. In doing so, companies can potentially achieve higher conversion and close rates because of this prioritization of sales-ready leads.
You can’t get a full biography of every one of your leads, but you can get the next best thing by paying attention to their behaviors. Are there actions prospects take that consistently lead to successful conversions? Focus on those behaviors and use them to guide your sales and marketing strategy.
3 behavioral lead scoring best practices
Identifying behaviors isn’t as cut-and-dry as hard data in explicit scoring, but we’ve got a few behavioral lead scoring best practices up our sleeves we think you’ll benefit from.
1. Collaborate with your sales team
The best way you can ensure success for your team is to collaborate with your team. Your sales representatives are the people working with customers and engaging with leads the most, so their opinion and insights are incredibly valuable to you.
Implicit lead scoring deals with information that you infer about a prospect. You can come to these conclusions by studying a prospect’s online behavior, like:
Website interactions
Email engagement
Newsletter subscriptions
Social media activity and engagement
When developing your scoring model, make sure you’re awarding higher scores to behavior that signifies a prospect is moving further down the sales funnel.
Behavior scoring
Behavioral lead scoring is a type of lead kuwait mobile number list pdf scoring system that is all about identifying key behavioral indicators that imply that a prospect is sales-ready. This includes actions that signify a prospect is closer to converting into a customer, like viewing a specific product or service page or requesting a free pricing quote.
Why does behavior scoring matter?
Behavior scoring helps companies gain a better understanding of their ideal customers. In doing so, companies can potentially achieve higher conversion and close rates because of this prioritization of sales-ready leads.
You can’t get a full biography of every one of your leads, but you can get the next best thing by paying attention to their behaviors. Are there actions prospects take that consistently lead to successful conversions? Focus on those behaviors and use them to guide your sales and marketing strategy.
3 behavioral lead scoring best practices
Identifying behaviors isn’t as cut-and-dry as hard data in explicit scoring, but we’ve got a few behavioral lead scoring best practices up our sleeves we think you’ll benefit from.
1. Collaborate with your sales team
The best way you can ensure success for your team is to collaborate with your team. Your sales representatives are the people working with customers and engaging with leads the most, so their opinion and insights are incredibly valuable to you.