Could you simplify your menu by moving less important pages to the footer?
Posted: Mon Dec 23, 2024 9:18 am
Although less visible, the footer navigation is a valuable resource for visitors looking for secondary information. This is the ideal place for links like:
Returns and exchanges policy
Privacy and Terms and Conditions
Customer Reviews
Allbirds Footer Navigation
Allbirds simplifies its header menu, leaving only the key elements, and relocates secondary links to its footer.
In both the header and footer, make sure all links are working and labeled correctly. Performing a conversion audit is a must to identify broken or misconfigured links, which are easy to fix and could be negatively impacting your sales.
Analyze your home page objectively
Your homepage is the virtual storefront of your store, the first impression your customers will have. It should reflect your brand professionally while guiding visitors toward a clear action, such as browsing your products or making a purchase.
While the Shopify theme you choose will play a big role in how your store looks, there are plenty of other factors to consider as well. By conducting a conversion audit, you can assess whether it’s serving its purpose.
Does your visual brand convey professionalism?
The look and feel of your homepage directly influences canadaphone how customers perceive your business. From the design of your logo to the quality of your images, every element contributes to building a trusted brand identity. Ask yourself:
Do you have a professional logo ?
Do you use consistent colors and fonts to maintain a visual identity ?
Are your images clear and high quality?
Is the text easy to read and scan quickly?
If you already have a logo, Shopify offers free tools, like its logo generator , to help you define a complete visual guide.
Using Shopify's logo maker to choose complementary brand colors
In addition to the logo, Shopify provides access to a suggested color palette and icon ideas to create a consistent look across your entire website.
Use the recommended color palette to build trust with your customers. On the other hand, your product photos are also an extension of your brand. Poor quality images can scare away customers.
For product or lifestyle photos, you can try doing it yourself or take advantage of Burst 's free stock images , designed specifically for e-commerce.
Food photos from Burst's website
Burst organizes its images into collections, making it easy to find photos that align with your brand and niche.
When you need to create high-quality product photos, take advantage of simple and inexpensive tools like these:
A home photo studio
Tools like Remove.bg , which remove backgrounds from your photos quickly and easily.
Free photo editing software
Remember that images are key to making a good impression. If your website doesn't use clean, professional photos, you could be alienating potential customers.
Does your homepage have a compelling call to action?
Calls to action (CTAs) are essential for directing customers from the landing page to the purchasing process. An effective CTA combines a clear message with a clickable button that encourages immediate action.
E-commerce stores often use a banner on the homepage to highlight their main CTA. This banner usually promotes the best-selling product or a featured collection.
Vanity Planet homepage example
Vanity Planet demonstrates how an effective landing page banner can capture customer attention.
With a single, clear and direct message, the central banner guides the visitor to the desired action. If you have a secondary message, such as a special offer or free shipping, an announcement bar can do the trick.
This element is placed at the top of the page so as not to compete with the main banner, but still highlight relevant information.
Outdoor Voices bulletin board
Outdoor Voices uses an announcement bar to communicate about free shipping and returns without distracting from their main banner image. These bars are ideal for highlighting promotions that may attract price-conscious shoppers.
Make sure your homepage is visually clear, professional, and focused on guiding customers to action, using both banners and strategically placed ad bars. A conversion audit can help you identify which elements are working and which need tweaking.
Returns and exchanges policy
Privacy and Terms and Conditions
Customer Reviews
Allbirds Footer Navigation
Allbirds simplifies its header menu, leaving only the key elements, and relocates secondary links to its footer.
In both the header and footer, make sure all links are working and labeled correctly. Performing a conversion audit is a must to identify broken or misconfigured links, which are easy to fix and could be negatively impacting your sales.
Analyze your home page objectively
Your homepage is the virtual storefront of your store, the first impression your customers will have. It should reflect your brand professionally while guiding visitors toward a clear action, such as browsing your products or making a purchase.
While the Shopify theme you choose will play a big role in how your store looks, there are plenty of other factors to consider as well. By conducting a conversion audit, you can assess whether it’s serving its purpose.
Does your visual brand convey professionalism?
The look and feel of your homepage directly influences canadaphone how customers perceive your business. From the design of your logo to the quality of your images, every element contributes to building a trusted brand identity. Ask yourself:
Do you have a professional logo ?
Do you use consistent colors and fonts to maintain a visual identity ?
Are your images clear and high quality?
Is the text easy to read and scan quickly?
If you already have a logo, Shopify offers free tools, like its logo generator , to help you define a complete visual guide.
Using Shopify's logo maker to choose complementary brand colors
In addition to the logo, Shopify provides access to a suggested color palette and icon ideas to create a consistent look across your entire website.
Use the recommended color palette to build trust with your customers. On the other hand, your product photos are also an extension of your brand. Poor quality images can scare away customers.
For product or lifestyle photos, you can try doing it yourself or take advantage of Burst 's free stock images , designed specifically for e-commerce.
Food photos from Burst's website
Burst organizes its images into collections, making it easy to find photos that align with your brand and niche.
When you need to create high-quality product photos, take advantage of simple and inexpensive tools like these:
A home photo studio
Tools like Remove.bg , which remove backgrounds from your photos quickly and easily.
Free photo editing software
Remember that images are key to making a good impression. If your website doesn't use clean, professional photos, you could be alienating potential customers.
Does your homepage have a compelling call to action?
Calls to action (CTAs) are essential for directing customers from the landing page to the purchasing process. An effective CTA combines a clear message with a clickable button that encourages immediate action.
E-commerce stores often use a banner on the homepage to highlight their main CTA. This banner usually promotes the best-selling product or a featured collection.
Vanity Planet homepage example
Vanity Planet demonstrates how an effective landing page banner can capture customer attention.
With a single, clear and direct message, the central banner guides the visitor to the desired action. If you have a secondary message, such as a special offer or free shipping, an announcement bar can do the trick.
This element is placed at the top of the page so as not to compete with the main banner, but still highlight relevant information.
Outdoor Voices bulletin board
Outdoor Voices uses an announcement bar to communicate about free shipping and returns without distracting from their main banner image. These bars are ideal for highlighting promotions that may attract price-conscious shoppers.
Make sure your homepage is visually clear, professional, and focused on guiding customers to action, using both banners and strategically placed ad bars. A conversion audit can help you identify which elements are working and which need tweaking.