What exactly is digital strategy?
Posted: Wed Apr 23, 2025 5:19 am
It's important to remember that strategy is more than just an advertising plan.
To build a working strategy, it is important to understand what we sell, who we sell it to, how we do it, and who sells besides us. An effective digital strategy is a holistic document that combines all aspects of your digital presence with a specific business goal.
Key Elements of an Effective Digital Strategy
1. Business goals and KPIs - a clear understanding of which business indicators we are trying to improve
Example of a bad goal: "Increase sales"
An example of a good goal: "Increase the share of repeat sales venezuela cell phone number list from 15% to 30% within 6 months while maintaining CAC at a level no higher than 3,500 rubles"
2. Audience and insights — deep understanding of target segments and their real needs. This includes various frameworks for describing target audience groups, compiling CJM, in-depth interviews, analyzing JTBD “works” — everything that will help you understand your target audience;
3. Competitive landscape — market analysis and identification of unoccupied niches. Here we evaluate the current positioning, value propositions of competitors, and analyze the promotion channels used. In this way, we determine the insights that will be important when forming a value proposition, differentiating from competitors, and determining the final pool of promotion channels;
4. Positioning is the unique place of the brand in the minds of consumers. It is important to understand the key differences, USP, tone and forms of communication; Channels and tactics are specific ways to reach the audience. Here we determine the final media mix of channels, not where it is “fashionable to be”, but where your C is, and also with the help of CJM we form messages for different stages of the customer journey for channels;
To build a working strategy, it is important to understand what we sell, who we sell it to, how we do it, and who sells besides us. An effective digital strategy is a holistic document that combines all aspects of your digital presence with a specific business goal.
Key Elements of an Effective Digital Strategy
1. Business goals and KPIs - a clear understanding of which business indicators we are trying to improve
Example of a bad goal: "Increase sales"
An example of a good goal: "Increase the share of repeat sales venezuela cell phone number list from 15% to 30% within 6 months while maintaining CAC at a level no higher than 3,500 rubles"
2. Audience and insights — deep understanding of target segments and their real needs. This includes various frameworks for describing target audience groups, compiling CJM, in-depth interviews, analyzing JTBD “works” — everything that will help you understand your target audience;
3. Competitive landscape — market analysis and identification of unoccupied niches. Here we evaluate the current positioning, value propositions of competitors, and analyze the promotion channels used. In this way, we determine the insights that will be important when forming a value proposition, differentiating from competitors, and determining the final pool of promotion channels;
4. Positioning is the unique place of the brand in the minds of consumers. It is important to understand the key differences, USP, tone and forms of communication; Channels and tactics are specific ways to reach the audience. Here we determine the final media mix of channels, not where it is “fashionable to be”, but where your C is, and also with the help of CJM we form messages for different stages of the customer journey for channels;