How to convert a customer into a subscriber
Posted: Mon Dec 23, 2024 8:55 am
Learn how to turn a customer into a subscriber with key strategies: optimize your online store, offer exclusive incentives and take advantage of your social networks.
Mail packages with Shopify logo representing a customer subscribed to a service
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Email marketing will still be relevant in 2025. It's a great way to communicate with your customers and ensure you're sending the right message at the right time.
Many new entrepreneurs focus on acquiring customers, but a subscriber is just as important – it can be a sales lead or someone who tries out new products and offers their feedback.
In this article, you'll learn the difference between a canada whatsapp number customer and a subscriber, and how to convert one into the other.
Click here to start selling online right now with Shopify
A customer is a person who purchases a product from a company and receives a good or service. A subscriber, in the marketing world, is a person who agrees to receive emails from a company.
It's important to note that even if you have a customer, you still need to get their permission to follow up with them over time. To do this, subscribers must opt in to receive information from you, and there are several ways to encourage them to do so.
3 ways to convert a customer into a subscriber
Optimize your online store
Offer exclusive deals, coupons or discounts
Add a subscribe button to your social networks
1. Optimize your online store
Computer screen showing an email from an online store
The best time to capture subscribers is when they are most interested in your online store, and the two best places to capture their attention are your homepage and checkout.
Including a newsletter signup form in your website header or footer can encourage customers to sign up as they browse. It's important to let them know what they'll receive when they sign up, whether it's product updates or early access to deals and promotions. For help adding a newsletter section to your Shopify store, check out our newsletter documentation .
You can also add a checkbox at checkout that allows your customers to subscribe while completing a purchase. It's essential that they know they need to complete the checkout for their subscription preference to be recorded. In Shopify, you can add this by modifying your payment settings .
2. Offer exclusive deals, coupons or discounts
Smartphone showing a page of exclusive discounts for subscribers
Offers and discounts are great incentives to help convert customers into subscribers. You can include them in your confirmation emails after a customer has made a purchase or in a newsletter signup form.
Letting them know they will receive an incentive is one of the best ways to get them to become subscribers and, in addition, repeat customers.
Here you will find a list of different types of offers, coupons and discounts .
3. Add a subscription button on your social networks
Smartphone with social media image
Many customers follow their favorite brands on social media for product updates, news, upcoming sales, events, and more. Don’t miss out on these opportunities to convert customers into subscribers by highlighting your opt-in form. On Instagram, you can use Linktree to include multiple links in your bio.
This allows you to set up a link that directs visitors to a subscription form for your email list. Similarly, you can include a call-to-action button on your Facebook page to encourage your followers to join as subscribers as well.
If you're just starting your email marketing strategy, don't waste any time: start building your subscriber list from scratch. Shopify Email is a great tool to start building your campaigns, with a gallery of pre-made templates that you can customize and adapt to your brand.
You can start sending emails in just a few clicks, as soon as you start growing your subscriber list.
Mail packages with Shopify logo representing a customer subscribed to a service
Start your online business today.
For free.
Free trial
Email marketing will still be relevant in 2025. It's a great way to communicate with your customers and ensure you're sending the right message at the right time.
Many new entrepreneurs focus on acquiring customers, but a subscriber is just as important – it can be a sales lead or someone who tries out new products and offers their feedback.
In this article, you'll learn the difference between a canada whatsapp number customer and a subscriber, and how to convert one into the other.
Click here to start selling online right now with Shopify
A customer is a person who purchases a product from a company and receives a good or service. A subscriber, in the marketing world, is a person who agrees to receive emails from a company.
It's important to note that even if you have a customer, you still need to get their permission to follow up with them over time. To do this, subscribers must opt in to receive information from you, and there are several ways to encourage them to do so.
3 ways to convert a customer into a subscriber
Optimize your online store
Offer exclusive deals, coupons or discounts
Add a subscribe button to your social networks
1. Optimize your online store
Computer screen showing an email from an online store
The best time to capture subscribers is when they are most interested in your online store, and the two best places to capture their attention are your homepage and checkout.
Including a newsletter signup form in your website header or footer can encourage customers to sign up as they browse. It's important to let them know what they'll receive when they sign up, whether it's product updates or early access to deals and promotions. For help adding a newsletter section to your Shopify store, check out our newsletter documentation .
You can also add a checkbox at checkout that allows your customers to subscribe while completing a purchase. It's essential that they know they need to complete the checkout for their subscription preference to be recorded. In Shopify, you can add this by modifying your payment settings .
2. Offer exclusive deals, coupons or discounts
Smartphone showing a page of exclusive discounts for subscribers
Offers and discounts are great incentives to help convert customers into subscribers. You can include them in your confirmation emails after a customer has made a purchase or in a newsletter signup form.
Letting them know they will receive an incentive is one of the best ways to get them to become subscribers and, in addition, repeat customers.
Here you will find a list of different types of offers, coupons and discounts .
3. Add a subscription button on your social networks
Smartphone with social media image
Many customers follow their favorite brands on social media for product updates, news, upcoming sales, events, and more. Don’t miss out on these opportunities to convert customers into subscribers by highlighting your opt-in form. On Instagram, you can use Linktree to include multiple links in your bio.
This allows you to set up a link that directs visitors to a subscription form for your email list. Similarly, you can include a call-to-action button on your Facebook page to encourage your followers to join as subscribers as well.
If you're just starting your email marketing strategy, don't waste any time: start building your subscriber list from scratch. Shopify Email is a great tool to start building your campaigns, with a gallery of pre-made templates that you can customize and adapt to your brand.
You can start sending emails in just a few clicks, as soon as you start growing your subscriber list.