Let's not deny the importance of social media to make a business known . Facebook, Instagram, Twitter, YouTube, Vine and Linkedin, among other platforms , have become essential when it comes to reaching new customers and positioning a brand. If you want to increase your rating and not be left behind by the competition, you need to put into practice some simple actions to promote yourself on social media . Take note!
1. Create new content regularly.
If the people who follow your page see that there is no new content and that your last post was a week ago, then your presence on social media will begin to decline.
If having a calendar of activities or creating a schedule means too much work, then just get into the habit of writing 2 or 3 daily posts on your company's wall; of course, trying at all times to make them relevant and innovative for your audience, this will allow your users to pay attention to your posts.
2. Make multimedia your best friend.
Images, videos, infographics, photos; everything that comes to mind regarding visual content is very well received by users who visit your social networks. This will illustrate greater dynamism to your space and will attract much more attention than a bunch of letters, it provides interesting and attractive content (worse is when you are inspired and end up writing paragraph after paragraph on Facebook)
3. The 80-20.
This rule is also known as the Pareto principle. It is very simple: 80% of your publications should seek to inform and generate community with people who belong to the social networks in germany address list which you have your company accounts.
Although the idea is that you attract the attention of your market and even make some sales through your social networks
4. Seek interaction with your audience.
Calls to action are an integral part of the work of the person in charge of social networks (you yourself or the individual you assign as community manager).
Promotional dynamics are an alternative to what we are trying to explain in this point: “Take a photo holding one of our products. Share our page and invite your friends to like your photo. The one with the most likes wins…”. Also, have conversations with your followers.
5. Social networks are in fashion and the moment.
There is probably no publication that has a greater boom than one that makes several heads nod and several people laugh. For example, if a photo of a baby with glasses on the beach is in fashion, it is worth adapting that image to the commercial guidelines you have in mind for that month. Adapt what is in trending topics to your brand.
6. Each strategy for each network.
The strategy to capture attention on each social network is different, starting with the fact that on Twitter you have a limited number of characters to write or post an image.
Likewise, some may not work as they have been working with other social networks. Analyze how the most successful companies proceed within the virtual world and adapt their strategy to your business and your style.
7. Loyal customers through the Internet.
Your strategies and calls to action have an interesting purpose: to attract the greatest number of people to be with you and help you attract their referrals and closest friends with their recommendations.