what cost models are there?

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General marketing methods like press releases, direct marketing, and social media marketing are often insufficient to run the most effective campaign. Paid online advertising remains one of the most effective ways to reach your target audience. However, there are various options and cost models that advertisers should be aware of. So, how do the different models differ, and what are the advantages and disadvantages?

CPM – Cost per 1000 impressions

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The CPM (cost per mille) model is generally the most cost-effective billing model truemoney database for online advertising. Advertisers pay a set amount every time an ad has 1,000 impressions. Users don't have to click on the ad, so there's no way to verify whether the ad was even seen. However, it can still make sense to use a CPM model, for example, if you want to achieve a large reach.

PPC – every click is paid

Pay per click (PPC) is a highly effective form of online advertising. The principle is simple: advertisers incur a fee for every click on an ad. This means you only pay if a user is genuinely interested in the ad and wants to take a closer look. The number of clicks can be reliably determined, making it a particularly fair and cost-effective cost model. However, there is no guarantee that users will take further action as a result of viewing the ad. Further information on pay per click can be found at the following link .