Tom Jauncey, Managing Director at Nautilus Marketing
Posted: Thu Mar 27, 2025 10:26 am
Improving your SEO share of voice isn't rocket science in organic marketing. For years, we've been helping our clients establish themselves as a leading voice in their niche and gradually increase their share of voice. In my view, the best way to maintain a high share of voice is to create the best content in your industry.
- Matthew Woodward, SEO specialist & founder of Search Logistics
Tom Jauncey, CEO at Nautilus Marketing, says brands and business owners should organize content around topic clusters that match "user intent."
Tom Jauncey CEO at Nautilus MarketingImproving your share of voice in SEO is all about mastering your niche and consistently delivering value. One strategy that's worked well for us is leveraging "topic clusters"—creating a robust "pillar truemoney database page" around a core topic and supporting it with detailed blog posts covering "subtopics."
This not only helps improve rankings for a variety of related keywords, but also establishes authority in your niche, making it easier for your site to dominate search results in that area.
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"Topic relevance" refers to grouping related topics to make content easier to find for users and search engines, which improves "interaction" and "relevance."
Here is an example of keywords grouped by topic relevance.
- Matthew Woodward, SEO specialist & founder of Search Logistics
Tom Jauncey, CEO at Nautilus Marketing, says brands and business owners should organize content around topic clusters that match "user intent."
Tom Jauncey CEO at Nautilus MarketingImproving your share of voice in SEO is all about mastering your niche and consistently delivering value. One strategy that's worked well for us is leveraging "topic clusters"—creating a robust "pillar truemoney database page" around a core topic and supporting it with detailed blog posts covering "subtopics."
This not only helps improve rankings for a variety of related keywords, but also establishes authority in your niche, making it easier for your site to dominate search results in that area.
-
"Topic relevance" refers to grouping related topics to make content easier to find for users and search engines, which improves "interaction" and "relevance."
Here is an example of keywords grouped by topic relevance.