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We can define branded content as a content strategy produced by the brand itself, with which we seek to provide added value to consumers. This added value can be directed towards information and education, or towards leisure and entertainment (informational value or entertainment value). The key is that these contents are intended to generate a long-term relationship between the brand and its customers, not to sell a product immediately or communicate a promotion. To understand this, you need to know the objectives of branded content.



In short, to carry out this type of action we focus on our target audience and analyse their behaviour. Once we know their tastes, preferences and needs, we try to satisfy them to attract the public to our products or services, thus moving away new telephone number format philippines from more traditional and intrusive advertising in which we simply push the consumer towards the purchase.

 

Objectives of Branded Content in Spanish

When carrying out a branded content action, we will first have to create a plan, so that we share the content in an orderly and logical manner. In addition, we must seek to offer quality content that is of interest to our target audience. Here are some objectives of branded content:

1.  Educate or inform with our content : with this we will generate great confidence in our brand among our target audience.

2.  Create content that is easy to share : videos, images, audios, etc., in order to achieve greater popularity for our brand.

3. Another good content marketing strategy is to be original, so that we can differentiate ourselves from the competition . For example, there are brands that are beginning to invest heavily in this type of action and are creating television programs or series in which they show the brand's experience.

4.   Respond to consumers’ questions, meet their needs, etc., so that we position ourselves as an essential and “more human” brand for them.

 

Storytelling
Another type of branded content strategy that is gaining prominence among brands is the creation of brand stories . This is a fantastic content marketing action that will help us differentiate ourselves from the competition. These stories are defined as a narrative created by the brand itself, in which a story is described.

To ensure that storytellings are effective, we must follow some of the following examples:

Stories must have a beginning , a middle , and an end .
Write a moral that relates to the brand's values.
Existence of a history and a context .
Take care of the style , make sure it is appropriate for our target audience, but avoid vulgarisms.
Create a collaborative narrative in which our audience can participate.
 

Benefits for brands
Creating a good brand story will bring great benefits to organizations, among which we highlight:

It generates greater commitment with consumers, as it somehow involves and hooks them.
Increase engagement .
It emphasizes brand values, which will bring trust and credibility to our consumers.
Increase traffic to our website and social platforms.
Branded content strategies generate a community around the brand.
A good strategy for your brand is to offer quality content and provide value to the public. If you want to get involved in branded content, do not hesitate to contact us.