How to Take Advantage of All the Resources of Guest Blogging
Posted: Mon Dec 23, 2024 7:21 am
Guest Blogging is one of the content strategies that an external blogger uses to generate texts based on keywords or to gain a few links .
Many sites have excellent material, but they lack a good amount of exposure to make these texts reach a large number of people.
What do authors do when they are faced with the problem of their limited reach? They new jersey mailing list start looking for places where what they have produced will be well received and interesting to a certain type of audience .
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So far so good. This type of attitude should not be penalized by Google , but on the contrary, it is one of the best ways to make our material circulate.
What happens when we start thinking only about links? That is, creating content just for the sake of it, reaching the dark side where automation takes care of replicating this element robotically.
Many of the things our friend Cutts expresses are based on the fact that Google is trying to make the Internet “healthier,” full of relevant content .
The opposite of producing texts as if it were a sausage factory or, better said, a link factory . Or what would be equivalent: sausage links .
The real goals of Guest Blogging
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The main idea when creating a post or article is to strengthen several points in our content strategy . Here are some of the most important ones in which an external writer can help us:
Helping Branding
A post that displays direct and specific content can help strengthen the image of a particular brand.
Helping the user, understanding what they expect from the brand and highlighting it in articles, videos or anything you produce.
The difference between brands is knowing the place that the user occupies in the entire strategy. By differentiating ourselves, we will undoubtedly be taking a step forward.
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Building credibility in a specific niche
Continuing with the previous point, if the article is written in an interesting way and its content is relevant to a particular group, it will quickly attract the attention of the audience it is aimed at.
Under no circumstances should you post topics that do not interest your niche.