Generate original content:

[roseline371274]

complementing the previous point, the content must be 100% original . Whether we are talking about corporate content, product descriptions for an e-commerce or blog posts, the texts must be unique , otherwise it will be very difficult (I would say almost impossible) for us to position the pages in question.

Among other very important aspects such as: popularity on social networks, clear site new jersey email list architecture, avoiding the abuse of incoherent keywords (and repeated ad nauseam), image optimization, fast web loading and clean sites, free of malware.

 

Panda's victims
Despite being in effect for only a couple of weeks, the Panda most feared by SEOs has already claimed some victims. In fact, the first to be affected were large sites such as Ask.com, Ebay and even Spoonful. These are large sites that generate content on a constant basis and, at first glance, we can say that they are “SEO-impeccable”.

Table: Victims of Google Panda 4.0



Source SearchEngineLand

 

The case of the loss of keywords positioned in the top 10 of eBay is going around the world. Specifically, the most affected pages of this domain were those that were under the /bhp/ directory, but days later it was confirmed that this penalty was manual and was not part of the Panda update (which, if it had been, would have affected the entire site and not individual pages).

 

Who wins with Panda 4.0
Beyond the confusing eBay episode and its Black-Hat SEO,   those who are benefiting from this Google Panda update are the sites that present quality, original and fresh content throughout their web pages. In addition to this, it is important that the architecture of the site is clean and that there are no excessive redirections. Let's see who has "won" with the algorithm update.

Table: Google Panda 4.0 beneficiaries



Source SearchEngineLand

Case study: Zimbio.com


Source: cognitiveseo.com

As an example of this, we take one of the most “awarded” by Google and analyze its site:



 

It is worth noting that those sites that have increased their percentage of visits is due to an increase in visibility in the SERPs. Many times some win when others lose , and this is no exception. Those who are experts in the subject will be able to realize that both Zimbio.com and medterms.com (to mention a few from the list) have flaws in their optimization and in technical issues as basic as the absence of SEO-Friendly URLs. However, in all cases, quality content has confirmed (once again) that it is THE KING.